---
title: "EoS Fitness Plans Bold 2025: 28 Gyms, $14M in Club Upgrades"
url: https://burnaze.com/article/84cff0f7-5b51-4162-b98f-c019419445c6
source: "Athletech News"
original_url: https://athletechnews.com/eos-fitness-plans-bold-2025-28-gyms-14m-in-club-upgrades/
author: "Courtney Rehfeldt"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2025-05-02T15:40:43.000Z
modified: 2026-10-31T17:12:29.276Z
image: https://athletechnews.com/wp-content/uploads/2024/11/Screenshot-2024-11-25-1.59.02-PM-e1732567371825.webp
---

# EoS Fitness Plans Bold 2025: 28 Gyms, $14M in Club Upgrades

**TL;DR:** EoS Fitness plans to open 28 new gyms and invest $14 million in existing clubs in 2025. The company aims to reach 250 gyms by 2030 and may be considering a potential $1 billion sale.

*By Courtney Rehfeldt, originally published in Athletech News on 2025-05-02. [Read the original](https://athletechnews.com/eos-fitness-plans-bold-2025-28-gyms-14m-in-club-upgrades/).*

## Story

EoS Fitness came into 2025 swinging—with a viral mascot and major momentum. In just the first quarter, the fast-growing brand opened seven new locations across four states, locked in six more leases, and reinvested over $3.2 million into its existing clubs.

The quarter also marked the continued rollout of Refresh, a new wellness-focused amenity popping up in several new EoS gyms, featuring popular recovery therapies like cold plunges, hot tubs and infrared saunas.

EoS also joined forces with global dance fitness giant Zumba for a movement-inspired campaign that saw more than 1,670 participants turn out for Say It Saturday, a special event featuring Zumba classes across 34 EoS locations.

“Partnering with EoS for Say It Saturday brought our ‘Say It. Believe It.’ campaign to life in an unforgettable way, uniting communities through movement and confidence,” Zumba vice president of consumer marketing Rebecca Dorfman said. “It’s incredible to see the impact when we come together to celebrate self-acceptance and inclusivity.”

Next stop: 250 gyms by 2030—and there could be a potential $1 billion sale on the way, according to a recent report in Reuters.

“After a standout 2024, EoS Fitness is charging into 2025 with even bigger ambitions,” EoS Fitness CEO Rich Drengberg said. “We’re not just evolving — we’re leading the industry forward. Last year, we opened 21 new locations and improved every major same-store member experience, including friendliness, cleanliness, equipment condition and facility upkeep.”

The fast-growing fitness chain—set apart from competitors by owning its gyms at the corporate level rather than franchising—offers amenity-rich locations featuring EoS Smart Strength Equipment powered by EGYM and The Tank, a recovery zone with assisted stretch services available at select locations.

Drengberg added that EoS Fitness is aiming to open 28 gyms this year while continuing to invest in existing gyms—to the tune of $14 million.

## Entities

- Fitness (sector)
- Athletech News (publication)
- partnership (topic)
- Courtney Rehfeldt (person)
- gym expansion (topic)
- growth plans (topic)
- Zumba (company)
- EoS Fitness (company)
- Rich Drengberg (person)
- wellness amenities (topic)
- Reuters (regulator)
- club upgrades (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/eos-fitness-plans-bold-2025-28-gyms-14m-in-club-upgrades/). Summarized by Burnaze (https://burnaze.com/article/84cff0f7-5b51-4162-b98f-c019419445c6).