---
title: "QSR: 3 Features Brands Should Borrow from Fast Casual"
url: https://burnaze.com/article/84d0ff0b-2b1f-4372-9ff0-3f86882ae56c
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-3-features-brands-should-borrow-from-fast-casual-1741
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
published: 2015-06-04T17:12:00.000Z
modified: 2026-11-01T13:25:19.805Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc5233.png
---

# QSR: 3 Features Brands Should Borrow from Fast Casual

**TL;DR:** QSR suggests restaurant brands adopt features from fast-casual establishments to improve customer satisfaction. Steve Jones, managing director at Jones Lang LaSalle, breaks down the lessons into the three F's: fast, fresh and friendly.

*originally published in 1851 Franchise on 2015-06-04. [Read the original](https://1851franchise.com/qsr-3-features-brands-should-borrow-from-fast-casual-1741).*

## Story

The fast-casual market has left old-fashioned fast food in the dust, and there are plenty of lessons to be learned by various brands, according to QSR.

Steve Jones, managing director at Jones Lang LaSalle, broke these lessons down into the three F’s: fast, fresh and friendly.

“What I think these quick-serve restaurants are starting to recognize is they’ve got to be doing that,” he told QSR.

While fast-food establishments already have one F down pat, it’s the other two they need to work on.

“The fresh is in the quality of the food, but I would also refer to that as the freshness of the store,” Jones said. “First of all, is the restaurant clean? Has it been updated?”

As far as friendly, Jones spotlighted Chick-fil-A as a brand that understands how to do customer service right.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- fast casual (topic)
- Chick-fil-A (company)
- customer satisfaction (topic)
- restaurant quality (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-3-features-brands-should-borrow-from-fast-casual-1741). Summarized by Burnaze (https://burnaze.com/article/84d0ff0b-2b1f-4372-9ff0-3f86882ae56c).