---
title: "Consumer Marketing News, Views, and Reviews: January 2022"
url: https://burnaze.com/article/84f499e0-58a2-4050-813f-623ba41f7619
source: "Franchising.com"
original_url: https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_january_2022.html
author: "Eddy Goldberg"
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Marketing"]
published: 2022-01-25T10:00:00.000Z
modified: 2026-11-01T02:09:40.659Z
image: https://imgs.franchising.com/art/articles/6523_plate.jpg
---

# Consumer Marketing News, Views, and Reviews: January 2022

**TL;DR:** The monthly news roundup for franchise consumer marketers includes predictions for 2022 and various industry trends. Starbucks, 7-Eleven, and TGI Fridays are among the brands making changes, such as dropping vaccine mandates, launching delivery subscription programs, and introducing new formats.

*By Eddy Goldberg, originally published in Franchising.com on 2022-01-25. [Read the original](https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_january_2022.html).*

## Story

Welcome back to our monthly news roundup for franchise consumer marketers, first of the year. We’ve included several predictions for 2022, as well as our usual potpourri. We hope you had a good 2021, despite the pandemic, and wish everyone a healthy, happy, and prosperous year ahead.

If you have news items, trends, reports, or studies you think will be useful to CMOs and our other franchise consumer marketing readers, please forward them our way! And now, the news… Lead Nurturing Guide: 7 Steps Toward Setting Up Your Next Campaign Starbucks Drops Vaccine Mandate After Supreme Court Decision 7-Eleven Launches Delivery Subscription Program TGI Fridays To Launch New Small Format Concept, Fridays on the Fly P.F.

Chang’s Is Expanding Its Takeout Store Format Checkers & Rally’s Rolling Out Automated Voice Ordering at 250 Stores in 2022 New Privacy Bill Aims to Curtail Targeted Ads Report: Holiday Sales Were Driven More by Inflation than Organic Growth Poll Finds Optimistic Outlook Among Hiring Managers U.S. Hiring Hit Annual Record in 2021, Despite December Slowdown Are You a Caring Leader?

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- Starbucks (company)
- Eddy Goldberg (person)
- Checkers (company)
- 7-Eleven (company)
- Rally's (company)
- TGI Fridays (company)
- P.F. Chang's (company)
- vaccine mandate (topic)
- automated voice ordering (topic)
- delivery subscription (topic)

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Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_january_2022.html). Summarized by Burnaze (https://burnaze.com/article/84f499e0-58a2-4050-813f-623ba41f7619).