--- title: "Ledo Pizza: Franchise Costs, Fees, Profit & Locations" url: https://burnaze.com/article/85010364-eac6-4fd8-999b-0ab65a249aba source: "1851 Franchise" original_url: https://1851franchise.com/franchise-deep-dive-ledo-pizza-franchise-costs-fees-profit-and-data-2725852 category: "Pizza" industry: "Restaurants" segment: "Pizza" topics: ["Finance & M&A"] published: 2024-04-21T14:09:01.000Z modified: 2026-11-01T22:33:56.203Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0dd908e5dd254812c0e6ee8aab01fa7e5835.jpg --- # Ledo Pizza: Franchise Costs, Fees, Profit & Locations **TL;DR:** Ledo Pizza is a restaurant franchise with over 115 locations, known for its high-quality rectangular pizzas made with fresh handmade dough and premium ingredients. The brand was founded in 1955 by Bob Beall and Tommy Marcos Sr. and began franchising in 1989. *originally published in 1851 Franchise on 2024-04-21. [Read the original](https://1851franchise.com/franchise-deep-dive-ledo-pizza-franchise-costs-fees-profit-and-data-2725852).* ## Key facts - Ledo Pizza has over 115 locations - Initial investment ranges from $206,250 to $672,500 - Royalty fee is 5% of monthly gross sales ## Story ## Company overview Ledo Pizza is a restaurant franchise known for its high-quality, rectangular pizzas made with fresh handmade dough and premium ingredients. Because of the shape of its pizzas, Ledo has adopted the tagline, “Ledo pizza is square because we don’t cut corners.” Ledo Pizza was founded in 1955 by Bob Beall and Tommy Marcos Sr. in Adelphi, Maryland. It quickly gained popularity for its high-quality rectangular pizzas with sweet tomato sauce, thick pepperoni and smoked provolone cheese. The brand began franchising in 1989 and has since expanded to over 115 locations in Maryland, New York, North Carolina, South Carolina, Virginia, West Virginia, Florida and Washington, D.C. The key aspects of the Ledo Pizza business model include: - **Traditional Recipe.** Ledo Pizza follows a traditional recipe dating back to 1955, emphasizing freshly handmade dough, high-quality smoked provolone cheese and the same style of tomatoes used since its founding. - **Family Atmosphere.** Ledo Pizza aims to create a welcoming family atmosphere in its restaurants, appealing to a wide range of customers. - **Rectangular Pizza.** Ledo Pizza distinguishes itself with its square pizzas, a unique feature that came about simply because rectangular baking pans were easier to come by than round ones in the 1950s. - **Menu Variety.** In addition to pizza, Ledo Pizza offers a variety of menu options including subs, salads, lasagna, spaghetti, soups and breadsticks. - **Franchise Opportunities.** Franchisees receive support in various areas including technology, operations, marketing and procurement. - **Franchise Types.** Ledo Pizza offers two types of franchises: unit franchises (which are suitable for individuals focusing on a single location) and regional franchises (which are granted to those with strong financial backing and may include multiple locations). - **Conversion Strategy.** Ledo Pizza provides a conversion strategy for restaurant owners looking to convert their existing establishments into Ledo Pizza restaurants. ## Business model Overall, Ledo Pizza's business model emphasizes quality, tradition, franchise support and menu diversity to attract customers and drive franchisee success. Ledo Pizza does not publicly provide information about the financial performance of its franchises. The total investment ranges from $206,250 - $672,500. Below is a breakdown of the associated costs: - **Initial Franchise Fee:** $30,000 - **Advertising and Promotion:** $250 - $1,000 - **Equipment and Supplies:** $75,000 - $225,000 - **Opening Inventory:** $5,000 - $13,000 - **Rent:** $3,000 - $15,000 - **Signage:** $500 - $7,500 - **Additional Funds:** $10,000 - $25,000 - **Lease Deposits:** $3,000 - $15,000 - **Leasehold Improvements:** $70,000 - $300,000 ## Franchise costs - **Utility Deposits:** $500 - $6,000 - **Miscellaneous Start-up Costs:** $5,000 - $15,000 - **Impact Fees & Permits:** $1,000 - $10,000 - **Insurance:** $3,000 - $10,000 The franchise fee for opening a Ledo Pizza location is $30,000. The franchisor also charges a royalty fee of 5% and an advertising fee of 2% of monthly gross sales. *Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content. ## Entities - 1851 Franchise (publication) - Restaurants (sector) - franchise opportunities (topic) - franchise costs (topic) - expansion (topic) - Maryland (location) - restaurant franchise (topic) - menu variety (topic) - Adelphi (location) --- Originally reported by 1851 Franchise (https://1851franchise.com/franchise-deep-dive-ledo-pizza-franchise-costs-fees-profit-and-data-2725852). Summarized by Burnaze (https://burnaze.com/article/85010364-eac6-4fd8-999b-0ab65a249aba).