---
title: "Franchise Goal Setting Part 5: How to Leverage Google Analytics for Franchise Growth"
url: https://burnaze.com/article/85923a8f-1b58-486f-821f-fcfaa511a62c
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-goal-setting-part-5-how-to-leverage-google-analytics-for-franchise-growth-2719960
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2022-10-12T15:10:00.000Z
modified: 2026-11-01T02:09:32.788Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1370c8e3aa875cfc7f98535780fe7a8b9182.jpg
---

# Franchise Goal Setting Part 5: How to Leverage Google Analytics for Franchise Growth

**TL;DR:** Google Analytics can help franchise systems identify their ideal franchisee and target market, allowing for more personalized and effective advertising. Michael Mabry, president of Famous Toastery, explains the importance of using Google Analytics to understand target markets and create strong advertising plans.

*originally published in 1851 Franchise on 2022-10-12. [Read the original](https://1851franchise.com/franchise-goal-setting-part-5-how-to-leverage-google-analytics-for-franchise-growth-2719960).*

## Story

For that reason, Google Analytics is a unique tool in the marketing field. The platform tracks and analyzes online data so businesses can study their target markets. For franchise systems, Google Analytics is a great way to pinpoint the ideal franchisee.

Companies should utilize the technology available to help identify and understand what their target growth market is. This data is incredibly valuable in being able to come up with a strong advertising plan.

“Firstly, when advertising a franchise opportunity, you must know who you're marketing to. If you don’t target quality leads, you won’t get quality leads,” explained Michael Mabry, president of Famous Toastery. “New and emerging franchises must figure out what kind of person they want to partner with.”

One way to come to that understanding is using Google Analytics. The tool can offer businesses data on age bracket, location, interests or any other demographics of individuals who may be a good fit.

Once brands have identified a target market, the company can better advertise to the right consumers in a more personalized and tailored way. The data provided by Google Analytics tells the development team which kinds of people are the most suitable fit, and they can then market the advertising efforts to cater to that group.

More targeted advertising efforts generate better leads and more closed deals. Mabry refers to this concept as “fishing with a spear, not a net.”

A common misconception about Google Analytics is that it’s some sort of a magical crystal ball of data. But it’s a resource that’s “only as good as the information you put into it,” Mabry warns.

“I always urge people to make sure that the parameters they put into the Google Analytics program are the appropriate parameters for their market and brand,” he said. “If you don’t have the expertise and don’t know what you’re doing, find someone who does. Having an expert to input the information and to interpret the results makes all the difference in how far the tool will go for your brand.”

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Franchise Industry (sector)
- Famous Toastery (company)
- Michael Mabry (person)
- advertising strategy (topic)
- target marketing (topic)
- google analytics (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-goal-setting-part-5-how-to-leverage-google-analytics-for-franchise-growth-2719960). Summarized by Burnaze (https://burnaze.com/article/85923a8f-1b58-486f-821f-fcfaa511a62c).