---
title: "How To Research a Franchise"
url: https://burnaze.com/article/85a5c21d-8e6b-463f-9756-0dd4b54eb996
source: "1851 Franchise"
original_url: https://1851franchise.com/how-to-research-a-franchise-2716055
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2021-06-24T03:22:12.000Z
modified: 2026-11-01T02:13:44.966Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/911ec041c64fd7562429aee4e08fa7c86294.jpg
---

# How To Research a Franchise

**TL;DR:** Fit For You Franchising, a franchisee consultancy and franchisor, shares its approach to franchising and success in the industry. The company, led by Jason Markowicz, helps prospects research and find the right franchise fit for their goals and criteria.

*originally published in 1851 Franchise on 2021-06-24. [Read the original](https://1851franchise.com/how-to-research-a-franchise-2716055).*

## Story

As both a franchisee consultancy and the franchisor behind low-cost group-fitness franchise fitWAVE and fitness brand Fitness Premier 24/7 Clubs, Fit For You Franchising has carved out a unique and innovative niche within the franchising world.

Fit for You is built on Jason Markowicz’s years of experience in franchising. As someone with in-depth experience as a multi-unit franchise owner, franchisor and consultant, Markowicz shares his personal journey and philosophy about business ownership, conducting proper research and selecting the franchise that fits with a prospect’s personalized goals and criteria.

“A true win for me is finding the perfect franchise fit for a prospect,” said Markowicz. “Ten years from now, I want them to be just as excited about the business as they were when we first started. That means working with them to identify their ideal lifestyle, investment range, expected returns and more. It’s not a quick and easy process, but it can be so rewarding.”

Fit for You will help prospects through the complex process of researching a franchise. Some of the steps include:

1. Having individuals fill out qualifying forms to understand their needs. It’s here where Fit for You learns about their goals, what’s important to them, their financial history and any other relevant information.

2. Identifying an industry that is best suited for the prospect.

3. Looking for brands that are emerging, have a strong leadership team with good communication skills and offer a proven business model.

4. Looking for brands with available territories in areas where the prospect is looking to operate.

5. Setting up a call with each of the franchisors to learn more about the leadership teams.

6. Reviewing the Item 19 in each of the franchise brands’ FDD.

7. Attending a discovery or process day for the prospects’ top choices.

8. Analyzing funding and financial worth, as well as choosing the right lending program for the new business. Fit for You will help prospects understand the options and connect them with qualified lenders who can help them design the right program for their new business.

While candidates can theoretically reach out to franchisors themselves, it is often a long, drawn-out process that may not even end up being the right choice. Fit for You is dedicated to streamlining the franchise search and connects candidates with direct access to hundreds of opportunities. Fit for You understands and appreciates its clients and works hard to save them a lot of time and energy while getting them in front of the right people.

*Fit For You Franchising is a franchisee-first franchisor and franchisee consultancy. It is the franchisor behind low-cost group-fitness franchise fitWAVE as well as Fitness Premier 24/7 Clubs, a larger-box fitness brand. As a franchisee consultancy, Fit For You offers guidance for future franchisees on finding the best fit for their personal and financial goals. Fit For You is run by Jason Markowicz, a former multi-unit franchise owner of Massage Envy and current developer of Prose Nails, a membership-based nail salon. For more information, visit* *

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchising industry (topic)
- Massage Envy (company)
- Fitness Premier (company)
- Jason Markowicz (person)
- franchise research (topic)
- Fit For You Franchising (company)
- franchise consultancy (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/how-to-research-a-franchise-2716055). Summarized by Burnaze (https://burnaze.com/article/85a5c21d-8e6b-463f-9756-0dd4b54eb996).