---
title: "Slimthusiasts Rejoice: Breakthrough Better-Chicken Brand Now in Bowie"
url: https://burnaze.com/article/86141331-aa9c-4e5d-b5f3-c7ef1bd9ffb1
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210706_slimthusiasts_rejoice_breakthrough_betterchicken_brand_now_in_bowie.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2021-07-06T12:00:00.000Z
modified: 2026-11-01T02:25:05.531Z
image: https://imgs.franchising.com/brands/social/slimchickens.jpg
---

# Slimthusiasts Rejoice: Breakthrough Better-Chicken Brand Now in Bowie

**TL;DR:** Slim Chickens has opened a new location in Bowie, Maryland, with the restaurant group D&D Slims as the franchise partner. The brand is known for its high-quality food and devoted fanbase, and is expanding into new territories globally and domestically.

*originally published in Franchising.com on 2021-07-06. [Read the original](https://www.franchising.com/news/20210706_slimthusiasts_rejoice_breakthrough_betterchicken_brand_now_in_bowie.html).*

## Story

“D&D Slims are exactly the type of experienced franchise partners that we’re looking for as we expand into new territories, both globally and domestically in the United States,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “We know that their new location in Bowie will be a hit!”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.

Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise development (topic)
- Slim Chickens (company)
- Jackie Lobdell (person)
- better chicken (topic)
- Bowie (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210706_slimthusiasts_rejoice_breakthrough_betterchicken_brand_now_in_bowie.html). Summarized by Burnaze (https://burnaze.com/article/86141331-aa9c-4e5d-b5f3-c7ef1bd9ffb1).