---
title: "Nation's Restaurant News: Habit Restaurants 1Q hurt by free burger promo"
url: https://burnaze.com/article/8622b12b-8ec7-44c0-8fd2-d7b34f9ff2e7
source: "1851 Franchise"
original_url: https://1851franchise.com/nations-restaurant-news-habit-restaurants-1q-hurt-by-free-burger-promo-2706487
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Finance & M&A"]
published: 2018-05-08T14:09:27.000Z
modified: 2026-11-01T02:31:52.145Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3332887aa3beab8fc78e3ba2d0de1e2d2698.jpg
---

# Nation's Restaurant News: Habit Restaurants 1Q hurt by free burger promo

**TL;DR:** Habit Restaurants Inc. reported a decline in sales despite promotional offerings, including a free burger promo. The company plans to introduce drive-thru locations and kiosk ordering stations to rebuild sales.

*originally published in 1851 Franchise on 2018-05-08. [Read the original](https://1851franchise.com/nations-restaurant-news-habit-restaurants-1q-hurt-by-free-burger-promo-2706487).*

## Story

Habit Restaurants Inc., the parent company to The Habit Burger Grill, has reported a decline in sales despite its promotional offerings. According to a recent article in Nation's Restaurant News, the company says that same-store sales continued to dip by 1.4 percent even with their annual free burger offering.

"We’re going to take a hard look at the use of free going forward. We need to rework how we execute on it," said CEO Russ Bendel.

That the brand will try to rebuild its sales is by focusing on introducing drive-thru locations and kiosk ordering stations. Habit Restaurants hopes to appeal to wider consumer preferences by making it easier to dine off-premise.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Nation's Restaurant News (publication)
- The Habit Burger Grill (company)
- sales decline (topic)
- drive-thru expansion (topic)
- kiosk ordering (topic)
- promotional offerings (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/nations-restaurant-news-habit-restaurants-1q-hurt-by-free-burger-promo-2706487). Summarized by Burnaze (https://burnaze.com/article/8622b12b-8ec7-44c0-8fd2-d7b34f9ff2e7).