---
title: "Buffalo Wild Wings Has Launched a Very Interesting March Madness Campaign"
url: https://burnaze.com/article/86ef6d37-4029-4cb6-b672-acf8b6c2e059
source: "1851 Franchise"
original_url: https://1851franchise.com/buffalo-wild-wings-has-launched-a-very-interesting-march-madness-campaign-2709410
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Marketing"]
published: 2019-03-14T18:13:37.000Z
modified: 2026-11-01T02:30:49.637Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/fcff28fb5c822d91345c2fafd90a5ece508.jpg
---

# Buffalo Wild Wings Has Launched a Very Interesting March Madness Campaign

**TL;DR:** Buffalo Wild Wings launched a March Madness campaign to encourage fans to watch games at their restaurants. The campaign was created by the Martin Agency and features several humorous spots.

*originally published in 1851 Franchise on 2019-03-14. [Read the original](https://1851franchise.com/buffalo-wild-wings-has-launched-a-very-interesting-march-madness-campaign-2709410).*

## Story

Buffalo Wild Wings is eager to get basketball fans’ attention during this year’s March Madness, according to an AdAge report.

The sports bar franchise has launched a creative campaign in part to encourage brand enthusiasts to enjoy the sport of basketball at one of their restaurants instead of opting to watch at home, according to the article. The campaign was created by the Martin Agency, which is based in Richmond, Virginia, and features several humorous spots, AdAge reported.

The “That’s March Madness” spot, for example, is meant to encourage people to view games at a Buffalo Wild Wings restaurant, while the “Overtime” spot will only air if a game goes into overtime, according to the article.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Buffalo Wild Wings (company)
- restaurant promotion (topic)
- march madness campaign (topic)
- sports bar marketing (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/buffalo-wild-wings-has-launched-a-very-interesting-march-madness-campaign-2709410). Summarized by Burnaze (https://burnaze.com/article/86ef6d37-4029-4cb6-b672-acf8b6c2e059).