---
title: "Jimmy John's Becomes Official Sandwich of ESPN's College GameDay"
url: https://burnaze.com/article/86fb79b2-7018-4475-95f0-94a10ed8c078
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/jimmy-johns-becomes-official-sandwich-of-espns-college-gameday/
author: "Ben Coley"
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2026-09-03T13:47:36.000Z
modified: 2026-10-31T14:42:43.130Z
image: https://www.qsrmagazine.com/wp-content/uploads/2026/09/jimmyjohnsespn.jpg
---

# Jimmy John's Becomes Official Sandwich of ESPN's College GameDay

**TL;DR:** Jimmy John's has partnered with ESPN's College GameDay as the official sandwich, giving the chain a presence at the show's stops throughout the college football season. The partnership coincides with the return of Jimmy John's Fan Feast meal, available every day for $6.99.

*By Ben Coley, originally published in QSR Magazine on 2026-09-03. [Read the original](https://www.qsrmagazine.com/news/jimmy-johns-becomes-official-sandwich-of-espns-college-gameday/).*

## Story

Jimmy John’s has partnered with ESPN’s College GameDay as the “Official Sandwich of College GameDay,” a deal that will give the sandwich chain a presence at the show’s stops throughout the college football season.

The partnership coincides with the return of Jimmy John’s Fan Feast meal, which is now available every day after previously being offered only on weekends. The $6.99 meal includes a sandwich of choice, chips, dessert, and a pickle spear.

From Sept. 3-6, JJ Rewards members can receive $1 off the Fan Feast on weekends by using the promotional code TAILGATE.

Jimmy John’s is also offering clear bags at select restaurants nationwide for customers attending college football games. The promotion is available while supplies last at participating locations.

As part of the College GameDay partnership, Jimmy John’s will appear at each stop on the show’s schedule during the season. Activations will include exclusive merchandise, giveaways, a photo booth, and other fan experiences.

## Entities

- QSR (sector)
- menu pricing (topic)
- QSR Magazine (publication)
- partnership (topic)
- Ben Coley (person)
- Jimmy John's (company)
- promotions (topic)
- ESPN (company)
- sports marketing (topic)
- College GameDay (company)
- JJ Rewards (company)

---
Originally reported by Ben Coley, QSR Magazine (https://www.qsrmagazine.com/news/jimmy-johns-becomes-official-sandwich-of-espns-college-gameday/). Summarized by Burnaze (https://burnaze.com/article/86fb79b2-7018-4475-95f0-94a10ed8c078).