---
title: "Triangle Business Journal: Restaurant Chain to Serve Triangle 'Fresh Perspective' on Mexican Food"
url: https://burnaze.com/article/8714ff3a-5cce-4610-8b07-d1c656dbd63d
source: "1851 Franchise"
original_url: https://1851franchise.com/triangle-business-journal-restaurant-chain-to-serve-triangle-fresh-perspective-on-mexican-food-2711683
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2019-11-22T02:21:13.000Z
modified: 2026-11-01T02:28:56.718Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/54edcfcb02bccf2b3b69193947b60bdb1353.jpg
---

# Triangle Business Journal: Restaurant Chain to Serve Triangle 'Fresh Perspective' on Mexican Food

**TL;DR:** California Tortilla will open its first North Carolina location in early 2020, with plans for continued expansion. The first restaurant will be in Durham, with plans for expansion into Cary, Wake Forest and North Raleigh.

*originally published in 1851 Franchise on 2019-11-22. [Read the original](https://1851franchise.com/triangle-business-journal-restaurant-chain-to-serve-triangle-fresh-perspective-on-mexican-food-2711683).*

## Story

**According to the Triangle Business Journal****, the Mexican fast-casual concept** **California Tortilla** **will be opening its first North Carolina location in early 2020. The first restaurant will be in Durham, with plans for continued expansion into Cary, Wake Forest and North Raleigh.**

**“It's the next logical territory for us,” California Tortilla Director of Franchise Development, Aaron Goldberg, told the Triangle Business Journal. “Our brand demographics are very much aligned… the Raleigh market is attractive, just because of all its growth.”**

**Although the Triangle seems to be full of restaurant chains, Goldberg tells the Triangle Business Journal that California Tortilla’s emphasis on fresh, never-frozen ingredients will successfully entice new customers.**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- location expansion (topic)
- fast casual (topic)
- north carolina (location)
- restaurant chain (topic)
- mexican food (topic)
- California Tortilla (company)
- Durham (location)
- Cary (location)

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Originally reported by 1851 Franchise (https://1851franchise.com/triangle-business-journal-restaurant-chain-to-serve-triangle-fresh-perspective-on-mexican-food-2711683). Summarized by Burnaze (https://burnaze.com/article/8714ff3a-5cce-4610-8b07-d1c656dbd63d).