---
title: "Engaging Franchise Development Websites"
url: https://burnaze.com/article/8733528b-44e2-4a97-913f-2d964554ad6a
source: "1851 Franchise"
original_url: https://1851franchise.com/top-franchise-development-websites-20-11-2714252
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Development & multi-unit"]
published: 2020-11-13T14:09:22.000Z
modified: 2026-11-01T02:25:59.078Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5b1428b3825292201cb002686776ede41197.jpg
---

# Engaging Franchise Development Websites

**TL;DR:** 1851 Franchise's Franchise Development Website Awards have returned to celebrate effective and engaging development sites in franchising. A panel of nine expert judges evaluated each franchise development site according to three criteria: first impressions, quality of content and ease of use.

*originally published in 1851 Franchise on 2020-11-13. [Read the original](https://1851franchise.com/top-franchise-development-websites-20-11-2714252).*

## Story

This month, 1851 Franchise’s Franchise Development Website Awards have returned to celebrate the most effective and engaging development sites in franchising. A panel of nine expert judges evaluated each franchise development site according to three criteria: first impressions, quality of content and ease of use. Sites were scored on a five-point scale in accordance with these three criteria, with the overall website rankings based on a composite average of the judges’ scores.

The first impressions metrics for each franchise development site are determined in consideration of five subfactors: usability, UI/UX design, site performance, SEO and mobile accessibility. The content metrics are determined by the presence and strength of three subfactors: motivating content, calls to action and reasons to buy now. The ease-of-use metrics score was determined in relation to location, depth and ease of application.

This year's judges include Brent Dowling, CEO and co-founder of Raintree; Kay Ainsley, managing director of MSA Worldwide; Michelle Rowan, president & COO of Franchise Business Review; Stan Friedman, president of FRM Solutions; Steve Beagelman, founder of SMB Franchise Advisors; Charles Internicola, founder of The Internicola Law Firm; Dianna Bailer, vice president of operations at Franchise Performance Group; Thomas Scott, CEO of Brand Journalists; and Tom Spadea, co-founder of Spadea Lignana Law Firm.

Here the average scores for the 10 websites that came in between 20 and 11:

Overall Average Score: 3.76

Overall Average Score: 3.78

Overall Average Score: 3.81

Overall Average Score: 3.86

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise development (topic)
- franchising (topic)
- Charles Internicola (person)
- SMB Franchise Advisors (company)
- Michelle Rowan (person)
- Raintree (company)
- Internicola Law Firm (company)
- MSA Worldwide (company)
- Brent Dowling (person)
- Kay Ainsley (person)

---
Originally reported by 1851 Franchise (https://1851franchise.com/top-franchise-development-websites-20-11-2714252). Summarized by Burnaze (https://burnaze.com/article/8733528b-44e2-4a97-913f-2d964554ad6a).