---
title: "Bobby’s Burgers by Bobby Flay Continues Expansion in Utah with New Holladay Opening"
url: https://burnaze.com/article/87465bc0-8838-4d63-a2f0-4e850830faa3
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260323_bobbys_burgers_by_bobby_flay_continues_expansion_in_utah_with_new_holladay_.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Development & multi-unit"]
published: 2026-03-23T12:00:00.000Z
modified: 2026-10-31T16:31:26.257Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Bobby’s Burgers by Bobby Flay Continues Expansion in Utah with New Holladay Opening

**TL;DR:** Bobby's Burgers by Bobby Flay has opened a new location in Holladay, Utah, its second in the area, following a successful opening in Orem in 2024. The new restaurant is operated by franchisee Joe Sample, founder of Crave Management Group.

*originally published in Franchising.com on 2026-03-23. [Read the original](https://www.franchising.com/news/20260323_bobbys_burgers_by_bobby_flay_continues_expansion_in_utah_with_new_holladay_.html).*

## Story

Located next to Trader Joe's and up the street from the Megaplex Luxury Theaters in Holladay Hill, it’s a perfect spot for grabbing a bite after a morning of grocery shopping or before catching the latest blockbuster. The new restaurant marks the brand’s second in the area. Franchisee Joe Sample, founder of Crave Management Group, opened the first Utah location in Orem in 2024. Strong guest response there greatly influenced their decision to open in Holladay.

“As a franchisee, every brand is different, and building a high-quality operation is the key to long-term success," said Sample. “In Orem, Bobby’s Burgers’ chef-driven menu and the high level of service quickly made it a local favorite and we’re thrilled to extend our Unbeatable Burger Experience to Holladay while building a whole new fanbase.

“For me, a great burger starts with great ingredients and layers of flavor,” said Chef Bobby Flay. “That philosophy is at the heart of everything we do at Bobby’s Burgers. Our goal is to serve food that people crave and come back for again and again, and we're excited to share that experience with the Holladay community.”

Guests visiting the new restaurant can expect Chef Bobby Flay’s signature recipes, high‑quality ingredients and a lively atmosphere designed to deliver memorable dining experiences. The menu highlights fan-favorites such as the Bacon Crunchburger® topped with crispy potato chips and Bobby’s Sauce, along with additional burgers, fries and spoon-bending shakes that reflect Flay’s world-renowned culinary style.

“Joe has set the foundation for what we look for in a franchisee,” said Michael McGill, president of Bobby’s Burgers by Bobby Flay. “He understands the brand and consistently delivers the kind of guest experience that keeps them coming back.”

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- restaurant opening (topic)
- brand growth (topic)
- franchisee (topic)
- Utah (location)
- Bobby Flay (person)
- Michael McGill (person)
- Joe Sample (person)
- Orem (location)
- Bobby's Burgers by Bobby Flay (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260323_bobbys_burgers_by_bobby_flay_continues_expansion_in_utah_with_new_holladay_.html). Summarized by Burnaze (https://burnaze.com/article/87465bc0-8838-4d63-a2f0-4e850830faa3).