---
title: "Verlo Mattress Expands Into Houston Area"
url: https://burnaze.com/article/87585503-cbe2-482c-879e-3c4a0a8ca89e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220923_verlo_mattress_expands_into_houston_area.html
category: "Home Services"
industry: "Home Services"
topics: ["Development & multi-unit"]
published: 2022-09-23T12:00:00.000Z
modified: 2026-11-01T01:06:49.773Z
image: https://images.unsplash.com/photo-1556909114-f6e7ad7d3136?w=1600&q=80&auto=format&fit=crop
---

# Verlo Mattress Expands Into Houston Area

**TL;DR:** Verlo Mattress is expanding into the Houston area with five new franchise stores, offering locally built mattresses and factory-direct prices. The expansion will bring the total number of Verlo Mattress stores in Texas to twelve.

*originally published in Franchising.com on 2022-09-23. [Read the original](https://www.franchising.com/news/20220923_verlo_mattress_expands_into_houston_area.html).*

## Story

The five franchise stores will open over the next few years and expand the Verlo Mattress presence in Texas to twelve stores total. The first location will be a Verlo Mattress Factory supporting the additional four Verlo Mattress Stores in the Houston Area. Verlo Mattress previously awarded seven new franchise stores in San Antonio.

“We’re proud to be part of the Texas market,” said Dirk Stallmann, President of Verlo Mattress.

Verlo Mattress is unique because it builds each mattress locally and is tailored to the individual customer at factory direct prices. At a local store, Verlo Mattress customers get an individually made mattress explicitly made to fit their own sleep needs. The new Houston stores will offer the same high-quality hand-made custom mattresses, pillows, adjustable bases, and other sleep products that have made Verlo Mattress famous.

“Our recent expansion shows that people demand the great night’s sleep that a Verlo mattress provides, whether, in Boston, Houston, San Antonio, Boca Raton, or right here in Milwaukee,” Stallmann said.

“Our new Texas Franchisees recognized Verlo Mattress's value to the community. By building the mattresses locally, our franchisees can offer personalized service,” Cleveland said, “Verlo Mattress has been providing customers a good night’s sleep since 1958. We are excited to continue that legacy in Houston.”

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Home Services (sector)
- texas (location)
- houston (location)
- Milwaukee (location)
- San Antonio (location)
- Boston (location)
- Boca Raton, Florida (location)
- franchise stores (topic)
- mattress sales (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220923_verlo_mattress_expands_into_houston_area.html). Summarized by Burnaze (https://burnaze.com/article/87585503-cbe2-482c-879e-3c4a0a8ca89e).