---
title: "Jason’s Deli Welcomes New Coach with the ‘Dusty Dr Pepper’"
url: https://burnaze.com/article/8800cb5d-7df1-4afc-a332-baef7429587b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260624_jasons_deli_welcomes_new_coach_with_the_dusty_dr_pepper.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2026-06-24T12:00:00.000Z
modified: 2026-10-31T14:43:34.665Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Jason’s Deli Welcomes New Coach with the ‘Dusty Dr Pepper’

**TL;DR:** Jason's Deli introduces the 'Dusty Dr Pepper', a limited-time menu item pairing Dr Pepper with chocolate soft serve. The item is a twist on a well-known Midwest flavor pairing and is available for order online or through the app.

*originally published in Franchising.com on 2026-06-24. [Read the original](https://www.franchising.com/news/20260624_jasons_deli_welcomes_new_coach_with_the_dusty_dr_pepper.html).*

## Story

Jason’s Deli is putting its own spin on the idea with the “Dusty Dr Pepper,”, a menu item tied to a well-known flavor pairing from his time at Indiana. Based on the long-circulated Midwest pairing of the iconic Texas soft drink and chocolate milk, this limited-time combination pairs a Dr Pepper with the brand’s complimentary chocolate soft serve — creating a rich, dessert-like sip that lands somewhere between a dirty soda and an old-fashioned float.

Whether guests are team “absolutely not” or ready for a second round, the deli chain invites Dallas to put the combination to the test and settle the debate one sip at a time.

“Sometimes the most unlikely flavor combinations are the ones that get people talking,” said Kim Collura, vice president of marketing. “We saw an opportunity to welcome the new head coach to Dallas in a fun way and put a twist on a flavor pairing people already know — elevating it with Jason’s iconic, always-free chocolate soft serve into what we’re calling a ‘Dusty Dr Pepper.’ With our Dollar Dr Pepper Days available online or in the app, it felt like the perfect time to invite guests to try something new, a little nostalgic, a little indulgent and decide for themselves.”

Guests can order a fountain Dr Pepper or Diet Dr Pepper in combination with chocolate soft serve when placing an online or app order.

## Entities

- Franchising.com (publication)
- QSR (sector)
- limited time offer (topic)
- menu item (topic)
- Jason's Deli (company)
- Kim Collura (person)
- flavor pairing (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260624_jasons_deli_welcomes_new_coach_with_the_dusty_dr_pepper.html). Summarized by Burnaze (https://burnaze.com/article/8800cb5d-7df1-4afc-a332-baef7429587b).