---
title: "Christmas in July? Thanks to Amazon, Holiday Shopping Began Long Before Most Consumers Would Expect"
url: https://burnaze.com/article/8842d7ed-6ff2-4e61-80b0-a463cdf914bb
source: "1851 Franchise"
original_url: https://1851franchise.com/christmas-in-july-thanks-to-amazon-holiday-shopping-began-long-before-most-consumers-would-expect-2711695
category: "Retail"
industry: "Retail"
topics: ["Finance & M&A"]
published: 2019-11-22T22:17:02.000Z
modified: 2026-11-01T02:28:56.287Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5c9e39391c487c764172594e9336527e1447.jpg
---

# Christmas in July? Thanks to Amazon, Holiday Shopping Began Long Before Most Consumers Would Expect

**TL;DR:** Amazon's Prime Day caused some consumers to begin holiday shopping in July, with one-third of shoppers doing some holiday shopping during the event. Online holiday shopping is set to reach an all-time high this season, with digital holiday spending expected to reach $143.7 billion, a 14.1% increase compared to last year.

*originally published in 1851 Franchise on 2019-11-22. [Read the original](https://1851franchise.com/christmas-in-july-thanks-to-amazon-holiday-shopping-began-long-before-most-consumers-would-expect-2711695).*

## Story

**For most, holiday shopping likely begins on Black Friday, whether you’re a midnight shopper or a stay-inside-to-avoid-the-crowd online shopper. However, with Amazon’s annual “Prime Day”, some shoppers are really just jumping the gun.**

**According to CNBC****, thanks to Amazon, some consumers began holiday shopping in July (did someone say** **Christmas in July?****). NPD Group surveyed 3,485 consumers and found that about one-third of those who shopped during Amazon’s 48-hour Prime Day promotion, actually did some holiday shopping, CNBC said. The survey also found that about 5% of people had already finished their holiday shopping ahead of Prime Day which happened on** **July 15 and 16 this year****.**

**The early bird gets the worm, I guess?**

**Although not done quite as early as July,** **online holiday shopping is set to reach an all-time high this season****. According to a different article from** **CNBC****, digital holiday spending is set to sit $143.7 billion this season along, a 14.1% increase compared with last year.**

**Ready or not, the holiday shopping season is here and this writer plans to contribute to the statistic and only do her holiday shopping online.**

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- Amazon (company)
- online shopping (topic)
- holiday shopping (topic)
- digital spending (topic)
- prime day (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/christmas-in-july-thanks-to-amazon-holiday-shopping-began-long-before-most-consumers-would-expect-2711695). Summarized by Burnaze (https://burnaze.com/article/8842d7ed-6ff2-4e61-80b0-a463cdf914bb).