---
title: "Executive Home Care Expands to Missouri"
url: https://burnaze.com/article/8871f838-63b6-43e1-8b9d-2f7561d1e046
source: "Franchising.com"
original_url: https://www.franchising.com/news/20251201_executive_home_care_expands_to_missouri.html
category: "Home care"
industry: "Senior Care"
segment: "Home care"
topics: ["Development & multi-unit"]
published: 2025-12-01T12:00:00.000Z
modified: 2026-11-01T22:32:30.364Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Executive Home Care Expands to Missouri

**TL;DR:** Executive Home Care has expanded to Missouri with the opening of its newest location, Executive Home Care of Central St. Louis County, owned and operated by Erik and Kate Morrison. The Morrisons bring decades of combined experience in leadership, financial services, and professional coaching to their new role as business owners.

*originally published in Franchising.com on 2025-12-01. [Read the original](https://www.franchising.com/news/20251201_executive_home_care_expands_to_missouri.html).*

## Story

SAINT LOUIS, MO – Executive Home Care announces the opening of its newest location, Executive Home Care of Central St. Louis County, owned and operated by Erik and Kate Morrison.

The Morrisons bring decades of combined experience in leadership, financial services, and professional coaching to their new role as business owners—blending professionalism, empathy, and purpose to serve families throughout the St. Louis region.

“As lifelong professionals who have built our careers on trust, integrity, and genuine care, this work feels deeply personal,” said Kate Morrison. “Every family we meet is navigating something tender. We want to bring competence and compassion into those moments—to make home feel like the safest place again.”

What sets the Morrisons apart is their deep investment in caregiver development and training. Every team member completes a comprehensive onboarding process focused not only on skill, but on empathy, communication, and the emotional intelligence required to support clients and families. The agency partners with trusted professionals to provide ongoing memory-care and dementia-specific training, ensuring that caregivers are confident, informed, and equipped to deliver exceptional care with dignity.

“Our caregivers are the heartbeat of what we do,” said Erik Morrison. “We believe when we care for our team—through education, appreciation, and support—they, in turn, provide extraordinary care for our clients. That’s our circle of care.”

Jeanette Weinz, Brand President of Executive Home Care, added: “We’re thrilled to welcome Erik and Kate to the Executive Home Care family. Their focus on leadership training, and building meaningful relationships truly reflects the culture of dignity and trust our brand represents. Their commitment to caregiver growth and family connection will have a lasting impact in the St. Louis community.”

## Entities

- Franchising.com (publication)
- location expansion (topic)
- Senior Care (sector)
- senior care (topic)
- missouri (location)
- Executive Home Care (company)
- franchisee training (topic)
- Jeanette Weinz (person)
- Erik Morrison (person)
- Kate Morrison (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20251201_executive_home_care_expands_to_missouri.html). Summarized by Burnaze (https://burnaze.com/article/8871f838-63b6-43e1-8b9d-2f7561d1e046).