--- title: "Huddle House Unveils Emergency Franchisee Relief Plan" url: https://burnaze.com/article/8898e6ec-fdd6-4b2f-89e1-d3249e3cd33b source: "Franchising.com" original_url: https://www.franchising.com/news/20200409_huddle_house_unveils_emergency_franchisee_relief_p.html category: "Family dining" industry: "Restaurants" segment: "Family dining" published: 2020-04-09T12:00:00.000Z modified: 2026-11-01T02:34:02.264Z image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop --- # Huddle House Unveils Emergency Franchisee Relief Plan **TL;DR:** Huddle House has unveiled an emergency franchisee relief plan to support its franchisees during the COVID-19 outbreak, offering temporary measures such as royalty and marketing fund deferrals. The brand is also working with franchisees to help them access funds available through the CARES Act stimulus package. *originally published in Franchising.com on 2020-04-09. [Read the original](https://www.franchising.com/news/20200409_huddle_house_unveils_emergency_franchisee_relief_p.html).* ## Key facts - Huddle House offers royalty deferrals - Franchisees get marketing fund deferrals - Brand assists with occupancy costs ## Story ## Covid relief efforts “It is unbelievable how quickly things can change. Within a matter of days, the business model that has helped sustain us in various capacities for nearly 70 years has been turned on its head,” said Michael Abt, CEO of Huddle House. “The restaurant industry, along with a few others such as airlines, hotels and walk-in retail, has been hardest hit. We have determined that when we find ways to keep our restaurants open and operating we stand a much greater chance for success when the crisis peaks and passes. We have to stay focused and work on growing sales every day.” In an appeal to the system to continue to maintain a fierce will to fight and win against the current crisis, Huddle House has rolled out this series of relief options as a temporary method to help franchisees preserve cash and keep restaurants open as they face major economic hardship. ## Relief measures details The brand’s efforts to support franchisees has taken the form of a variety of temporary relief offerings, including: royalty and marketing fund deferrals, suspension of finance charges and fees, occupancy cost assistance, promissory note relief, deferred franchise renewal payments, freezing capital requirements and extending new store development deadlines. In addition, Huddle House shared methods and tactics with franchisees that the brands have found effective at its company-owned restaurants. In particular, quickly pivoting to find ways to aggressively drive carry-out and delivery business; keeping restaurants operating in order to retain GMs; ramping up grass roots community and neighborhood marketing tactics; and working with landlords and vendors for accommodations on payments. During the crisis, Huddle House is focused not only on cost savings measures but also on creative ways to drive sales for restaurants. Huddle House has implemented condensed menus for ease of execution due to limited staffing, curbside carryout delivery, family meal deals and introduced the Huddle Market in restaurants. In a matter of days, the Huddle House corporate team developed a program to sell groceries to guests, including meat, produce, cheeses, desserts, breads, cleaning supplies and of course, individual rolls of toilet paper. “We are going through a crisis the likes of which I hope my children won’t ever have to endure as adults. None of us know what tomorrow will bring but I do know how we can face this challenge directly,” added Abt. “Collectively, my leadership team has chosen to fight, and we want our franchisees to fight as well. We are going to fight like our lives and our businesses depend on it. We are going to fight to protect the business that we have built and fight to help protect the livelihood of our employees and our franchisees. This is our purpose during the pandemic.” ## Stimulus package support The brand is also quickly working with franchisees to support them in gaining access to funds available through the recently passed stimulus package, the Coronavirus Aid, Recovery and Economic Security (CARES) Act. With the goal of facilitating franchisees to gain access and quickly utilize the $2 trillion packages targeted for business owners and U.S. citizens, Huddle House bas engaged the services of employment and tax professionals to advise both brands on how to take advantage of the package to quickly get money into the hands of business owners and employees alike. Committed to serving “Any Meal, Any Time,” Huddle House restaurants have become icons in the communities they serve throughout the country by “Bringing Friends and Family Together, Over Delicious Food, Served from the Heart.” The core values on which the brand was founded – serving freshly prepared, quality homestyle food in a warm, friendly environment that brings the community together – are as true today as they were when it was founded 54 years ago. ## Entities - Franchising.com (publication) - Restaurants (sector) - franchisee support (topic) - Huddle House (company) - CARES Act (regulator) - covid relief (topic) - stimulus package (topic) - royalty deferrals (topic) - marketing fund deferrals (topic) --- Originally reported by Franchising.com (https://www.franchising.com/news/20200409_huddle_house_unveils_emergency_franchisee_relief_p.html). Summarized by Burnaze (https://burnaze.com/article/8898e6ec-fdd6-4b2f-89e1-d3249e3cd33b).