---
title: "MSG Sports And MSG Entertainment Announce Renewed And Expanded Marketing Partnerships With Mattress Firm"
url: https://burnaze.com/article/8928d7e2-1551-49ca-9670-062a70491d2a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220119_msg_sports_and_msg_entertainment_announce_renewed_and_expanded_marketing_pa.html
category: "Finance"
topics: ["Finance & M&A","Marketing"]
published: 2022-01-19T12:00:00.000Z
modified: 2026-11-01T02:09:44.497Z
image: https://images.unsplash.com/photo-1526304640581-d334cdbbf45e?w=1600&q=80&auto=format&fit=crop
---

# MSG Sports And MSG Entertainment Announce Renewed And Expanded Marketing Partnerships With Mattress Firm

**TL;DR:** MSG Sports and MSG Entertainment have renewed and expanded their marketing partnership with Mattress Firm, making them the Official Sleep Partner. The partnership includes co-branded sweepstakes, brand integration at Knicks games, and digital content features.

*originally published in Franchising.com on 2022-01-19. [Read the original](https://www.franchising.com/news/20220119_msg_sports_and_msg_entertainment_announce_renewed_and_expanded_marketing_pa.html).*

## Story

“We have thoroughly enjoyed growing our relationship with Mattress Firm and are delighted that they see the value of our partnership and decided to renew and expand their affiliation with MSG Sports, and with MSG Entertainment,” said Ron Skotarczak, Executive Vice President, Marketing Partnerships, MSG Entertainment. “We look forward to continuing to work closely with Mattress Firm on programs and promotions that benefit our businesses well into the future.”

“We are delighted to continue our partnership with MSG, an organization that recognizes the importance of sleep as an essential component of good physical health,” said John Eck, Mattress Firm’s president and CEO. “It’s time people start putting the same value on sleeping as they do on eating well and exercising. I’m confident this partnership will help bring awareness to the importance of prioritizing sleep, because the path to wellness starts with a good night’s sleep.”

Mattress Firm will partner with the Knicks and Rangers on a co-branded sweepstakes that will provide the winners with the opportunity to attend a Knicks or Rangers game at Madison Square Garden later this season. The winners will receive a unique VIP experience and prizes, four game tickets, a new Sleepy’s mattress and pillows from Mattress Firm, as well as Knicks and Rangers merchandise. The Knicks sweepstakes will run throughout January and February, and the Rangers sweepstakes will run in March.

As part of the renewal, Mattress Firm will receive significant brand integration at Knicks games including courtside LED signage and as Presenting Partner of the GardenVision “Oblivious Cam,” which highlights “junk sleep” – the impact a poor night’s sleep has on people. Mattress Firm will also partner with both the Knicks and Rangers on digital content features, including “Slept on Moments” showcasing highlights from forgotten Knicks moments and “Rangers, Rest, Repeat” focusing on rest, recovery and pregame rituals for the Blueshirts. Additional elements of the partnership and an emphasis on sleep health will be incorporated into future collaborations.

Mattress Firm will also continue as the Official Sleep Partner of the Christmas Spectacular Starring the Radio City Rockettes, as part of the partnership with MSG Entertainment. Mattress Firm will have brand presence at Radio City Music Hall and in the Christmas Spectacular throughout the run of the show. Mattress Firm will also partner with the Christmas Spectacular on original social content, and will run a sweepstakes in which the winner will receive Christmas Spectacular tickets and a unique VIP experience.

## Entities

- Franchising.com (publication)
- General (sector)
- marketing partnership (topic)
- brand integration (topic)
- sleep health (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220119_msg_sports_and_msg_entertainment_announce_renewed_and_expanded_marketing_pa.html). Summarized by Burnaze (https://burnaze.com/article/8928d7e2-1551-49ca-9670-062a70491d2a).