---
title: "Dickey’s Sets New Holiday Sales Record on Fourth of July Weekend"
url: https://burnaze.com/article/894358c6-88ec-42c9-a8ed-32137675ee51
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210715_dickeys_sets_new_holiday_sales_record_on_fourth_of_july_weekend.html
category: "Restaurants"
industry: "Restaurants"
published: 2021-07-15T12:00:00.000Z
modified: 2026-11-01T02:15:35.848Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Dickey’s Sets New Holiday Sales Record on Fourth of July Weekend

**TL;DR:** Dickey's Barbecue Pit sets a new holiday sales record with a 13.9% increase in same-store sales over the Fourth of July weekend. The brand sold more than 48,000 pork ribs and experienced an 11% increase in same-store positive sales this month.

*originally published in Franchising.com on 2021-07-15. [Read the original](https://www.franchising.com/news/20210715_dickeys_sets_new_holiday_sales_record_on_fourth_of_july_weekend.html).*

## Story

Dickey’s Barbecue Pit is on an impressive sales streak, and July is shaping up to be another successful month after the Texas-style barbecue restaurant experienced a record-breaking sales.

Over the holiday weekend, the 80-year-old brand sold more than 48,000 pork ribs and set another holiday sales record with an increase of 13.9% in same-store sales. To help barbecue lovers celebrate America’s birthday, Dickey’s served its Big Yellow Box, a self-contained way for guests to pick up and enjoy the world’s largest barbecue concept’s award-winning catering offerings, and offered free delivery on all online orders.

For 15 straight months, Dickey’s has experienced same-store positive sales, and with an 11% increase in same-store positive sales this month, July is expected to follow the remarkable trend.

“Even after 80 years, Dickey’s continues to prove that we’re the go-to destination for enjoying delicious slow-smoked meats and savory sides,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Fourth of July is always a successful holiday for Dickey’s, but 2021 set the bar even higher for future Independence Day celebrations to come.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- same store sales (topic)
- Dickey's Barbecue Pit (company)
- Laura Rea Dickey (person)
- holiday sales (topic)
- sales record (topic)
- barbecue restaurant (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210715_dickeys_sets_new_holiday_sales_record_on_fourth_of_july_weekend.html). Summarized by Burnaze (https://burnaze.com/article/894358c6-88ec-42c9-a8ed-32137675ee51).