---
title: "Fast Casual: Millennials Love Burger Discounts, Gen X Favors Mexican Fare Price Cuts"
url: https://burnaze.com/article/894f9067-2210-40bc-82db-a1d3975bb08b
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-millennials-love-burger-discounts-gen-x-favors-mexican-fare-price-cuts-12235
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2017-05-17T14:09:19.000Z
modified: 2026-11-01T02:32:44.342Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f3460d3cc1410a77c94bdacdccf01ade6246.jpg
---

# Fast Casual: Millennials Love Burger Discounts, Gen X Favors Mexican Fare Price Cuts

**TL;DR:** A national consumer report found that millennials prefer burger discounts, while Gen X favors Mexican fare price cuts. The report also revealed that 53 percent of consumers have at least one food mobile app on their phones.

*originally published in 1851 Franchise on 2017-05-17. [Read the original](https://1851franchise.com/fast-casual-millennials-love-burger-discounts-gen-x-favors-mexican-fare-price-cuts-12235).*

## Story

New take-out dining habits have been discovered through a national consumer report. According to a recent Fast Casual article, 53 percent of consumers surveyed have at least one food mobile app on their phones and 72 percent would rather go eat at a restaurant than order take-out.

"When choosing a restaurant, customers are faced with many choices, and a promotion or discount can help diners decide where to eat." Said Marissa Tarleton, CMO of RetailMeNot. "We know customers are using their mobile devices to search, review, and rate their experience while dining out. It's important for restaurant marketers to reach these consumers on their mobile devices in the moments they are planning where to dine."

The RetailMeNot survey also revealed preferences when it comes to discounts. Gen Xers prefer a Mexican fare discount, while millennials would rather enjoy a burger price cut. In addition, one in three restaurant goers will check out potential discounts before they decide where to dine.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- FastCasual (publication)
- consumer preferences (topic)
- mobile apps (topic)
- dining habits (topic)
- restaurant discounts (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-millennials-love-burger-discounts-gen-x-favors-mexican-fare-price-cuts-12235). Summarized by Burnaze (https://burnaze.com/article/894f9067-2210-40bc-82db-a1d3975bb08b).