---
title: "QSR Magazine: KFC Selling Fried Chicken Scented Cards for Valentine’s Day"
url: https://burnaze.com/article/896dfab2-fe67-479b-b65f-417b86a9738b
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-kfc-selling-fried-chicken-scented-cards-for-valentines-day-2705536
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2018-02-12T18:13:01.000Z
modified: 2026-11-01T02:32:06.844Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b4693b6f02d5d809111b2d9924aa353e1296.jpg
---

# QSR Magazine: KFC Selling Fried Chicken Scented Cards for Valentine’s Day

**TL;DR:** KFC is offering Valentine's Day cards that smell like fried chicken, available for free with a $10 Chicken Share meal. The brand is also promoting the campaign through animated GIFs on Tenor, integrated with Facebook, Whatsapp, and Twitter.

*originally published in 1851 Franchise on 2018-02-12. [Read the original](https://1851franchise.com/qsr-magazine-kfc-selling-fried-chicken-scented-cards-for-valentines-day-2705536).*

## Story

When it comes to creatively tapping into consumers’ interests, KFC has proven that it’s willing to step up its marketing game. The brand already sells its own line of apparel and home goods, and now, KFC announced that it’s adding another type of merchandise to its lineup: Valentine’s Day cards.

According to an article in QSR Magazine, KFC is helping people show their loved ones that they care through scratch ‘n’ sniff cards that smell like fried chicken. Participating restaurants will have the cards starting Monday, and they’re free when purchased with a $10 Chicken Share meal, which is made for two people. The cards come in four different designs, and include phrases like “You have the secret recipe to my heart” and “I fell in love the first moment I slaw you.”

KFC’s U.S. CMO, Andrea Zahumensky, said, “Some years you have to search high and low for the perfect gift for your Valentine. This year, we decided to make things easy. Skip the candy and go straight for the fried chicken! Grab dinner and some scratch ‘n’ sniff Valentine’s Day cards, and share your love of fried chicken with your valentine.”

In addition to its Valentine’s Day cards, KFC is also capitalizing on technology to further boost this campaign’s visibility. Tenor, the largest mobile GIF search engine that’s integrated with Facebook, Whatsapp and Twitter, has created a series of animated KFC valentines that run through the holiday on Wednesday.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- Facebook (company)
- Twitter (company)
- KFC (company)
- marketing campaign (topic)
- valentine's day promotion (topic)
- merchandise sales (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-kfc-selling-fried-chicken-scented-cards-for-valentines-day-2705536). Summarized by Burnaze (https://burnaze.com/article/896dfab2-fe67-479b-b65f-417b86a9738b).