---
title: "Arby’s Announces Rita Patel as Brand Chief Marketing Officer"
url: https://burnaze.com/article/8a2f0f82-0a5c-4324-8682-1e0936a6d1ff
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221007_arbys_announces_rita_patel_as_brand_chief_marketing_officer.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing","People"]
published: 2022-10-07T12:00:00.000Z
modified: 2026-11-01T01:04:09.929Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Arby’s Announces Rita Patel as Brand Chief Marketing Officer

**TL;DR:** Arby's announced Rita Patel as its new Brand Chief Marketing Officer, overseeing brand strategy, menu, and culinary innovation. Rita joined Arby's from Inspire Brands, where she was Brand Chief Marketing Officer for Buffalo Wild Wings.

*originally published in Franchising.com on 2022-10-07. [Read the original](https://www.franchising.com/news/20221007_arbys_announces_rita_patel_as_brand_chief_marketing_officer.html).*

## Story

As CMO, Rita will oversee Arby’s brand strategy, menu, and culinary innovation, as well as advertising and integrated marketing communications. She will report directly to Arby’s Brand President, Jim Taylor.

“Rita has been a key driver of brand marketing and innovation strategy, and I’m thrilled to formally welcome her into this new role at Arby’s,” says Jim.

Rita joined Inspire Brands in 2020 as Brand Chief Marketing Officer for Buffalo Wild Wings. In this role, Rita strengthened the Buffalo Wild Wings marketing organization, driving results for the brand and establishing integrated ways of working between marketing, supply chain, and Buffalo Wild Wings franchisees. Under her leadership, the brand launched successful new menu items.

Prior to joining Inspire, Rita served as Vice President of Brand Management at Target, where she oversaw the launch of brands like Good & Gather and Everspring, built new capabilities for the organization, leveraged consumer insights, and cultivated an understanding of brand purpose. She also previously held roles at Beam Suntory, MillerCoors, and Wrigley.

“I am excited to work alongside Jim and the entire Arby’s team to bring meaty sandwiches and delightful experiences to our guests,” says Rita. “I’ve learned so much during my time with Buffalo Wild Wings and look forward to applying those learnings in my new role.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu innovation (topic)
- Arby's (company)
- Inspire Brands (company)
- Target (company)
- Buffalo Wild Wings (company)
- brand marketing (topic)
- cmo appointment (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20221007_arbys_announces_rita_patel_as_brand_chief_marketing_officer.html). Summarized by Burnaze (https://burnaze.com/article/8a2f0f82-0a5c-4324-8682-1e0936a6d1ff).