---
title: "ATN Week in Review: Fitness Franchisees Are Becoming Big Businesses"
url: https://burnaze.com/article/8a46f38c-186f-45d6-823f-6c83e1024a91
source: "Athletech News"
original_url: https://athletechnews.com/atn-week-in-review-fitness-franchisees-are-becoming-big-businesses-crunch/
author: "Josh Liberatore"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2026-05-22T18:00:00.000Z
modified: 2026-05-26T16:31:02.723Z
image: https://athletechnews.com/wp-content/uploads/2024/02/Crunch-Portland-024_1.webp
---

# ATN Week in Review: Fitness Franchisees Are Becoming Big Businesses

**TL;DR:** Fitness franchisees are becoming big businesses, with the rise of mega-franchise groups in the Crunch Fitness system. Nike is also making a quick re-entry into boutique fitness.

*By Josh Liberatore, originally published in Athletech News on 2026-05-22. [Read the original](https://athletechnews.com/atn-week-in-review-fitness-franchisees-are-becoming-big-businesses-crunch/).*

## Story

Press esc to close× | | | | | --- | --- | --- | | | | | | --- | --- | | | × | | search | | Custom Search | | | | --- | --- | | | Sort by Relevance Date | The ATN Innovation Summit is Less Than a Month Away Join the industry’s top fitness and wellness leaders in New York City. Buy Tickets Fitness Business ATN Week in Review: Fitness Franchisees Are Becoming Big Businesses Josh Liberatore May 22, 2026 - Share on Facebook - Share on Twitter - Share via Email credit: Crunch Fitness This week, we break down the rise of mega-franchise groups in the Crunch Fitness system, along with Nike’s quick re-entry into boutique fitness The Crunch Fitness franchisee… Membership Required This article is for ATN Pro members only. ATN Pro members get: - Unlimited access to Athletech News articles - Exclusive access to ATN Pro-level reporting - Discounts to ATN the Innovation Summit - VIP access to community events - Exclusive email newsletters Subscribe Now Already a member?

Log in Already a member? Log in here Tags: ATN Pro ATN Weekly Crunch Fitness Fitness Franchise Nike The Yard Gym More in Fitness Business View More - [](https://athletechnews.com/new-york-pilates-opens-sag-harbor-studio-ahead-of-memorial-day-weekend/) New York Pilates Opens Sag Harbor Studio Ahead of Memorial Day Weekend - [](https://athletechnews.

## Entities

- Fitness (sector)
- Athletech News (publication)
- boutique fitness (topic)
- Crunch Fitness (company)
- fitness franchise (topic)
- Josh Liberatore (person)
- Nike (company)
- The Yard Gym (company)
- mega-franchise groups (topic)

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Originally reported by Josh Liberatore, Athletech News (https://athletechnews.com/atn-week-in-review-fitness-franchisees-are-becoming-big-businesses-crunch/). Summarized by Burnaze (https://burnaze.com/article/8a46f38c-186f-45d6-823f-6c83e1024a91).