---
title: "How This Fresh Coat Painters Franchisee Finally Decided to Start a Business"
url: https://burnaze.com/article/8a63c652-58eb-420a-a50c-6f0c495487a8
source: "1851 Franchise"
original_url: https://1851franchise.com/freshcoat/how-this-fresh-coat-painters-franchisee-finally-decided-to-start-a-business-2721492
category: "Painting"
industry: "Home Services"
segment: "Painting"
published: 2023-03-14T16:11:00.000Z
modified: 2026-11-01T02:08:02.987Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/10b4a3373d8afa37deafc6e55e9a13968149.jpg
---

# How This Fresh Coat Painters Franchisee Finally Decided to Start a Business

**TL;DR:** Joe Martinta, a Fresh Coat franchisee, has opened a location in Northwest Houston and shared his experience of becoming a business owner. Fresh Coat, a residential and commercial painting franchise, continues to grow with over 170 locations across the country.

*originally published in 1851 Franchise on 2023-03-14. [Read the original](https://1851franchise.com/freshcoat/how-this-fresh-coat-painters-franchisee-finally-decided-to-start-a-business-2721492).*

## Story

Fresh Coat, a residential and commercial painting franchise with over 170 locations across the country, recently closed out 2022 with a bang. The brand welcomed several new franchise owners across the country and continues to grow.

Joe Martinta, a Fresh Coat franchisee, recently opened a location in Northwest Houston and spoke to Savvy Broadcasting about his transition from an employee to an employer. Martinta, who moved to the U.S. from Brazil in 2005, has been in the painting industry for 16 years.

He spoke about the process of becoming a business owner, and said that while it was a scary decision at first, anyone can do it as long as they stick with it. For anyone looking into becoming their own boss, Martinta says it’s so important to stop making up excuses and just pull the trigger because you’ll never know until you actually take initiative.

Moving forward, Martinta says he already has plans to expand the business across Houston and create additional jobs in the community.

Fresh Coat was founded in 2004, and is now looking to expand past 200 franchise locations by the end of the year.

## Entities

- 1851 Franchise (publication)
- Home Services (sector)
- franchise expansion (topic)
- location opening (topic)
- business ownership (topic)
- Fresh Coat Painters (company)
- Northwest Houston (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/freshcoat/how-this-fresh-coat-painters-franchisee-finally-decided-to-start-a-business-2721492). Summarized by Burnaze (https://burnaze.com/article/8a63c652-58eb-420a-a50c-6f0c495487a8).