--- title: "Global Demand for Personalized Education Services Fuels Tutor Doctor’s Rapid Growth" url: https://burnaze.com/article/8a69f654-8f0a-46bb-87fa-56bf1e9be72b source: "1851 Franchise" original_url: https://1851franchise.com/global-demand-for-personalized-education-services-fuels-tutor-doctors-rapid-growth-2705208 category: "Tutoring" industry: "Education & Childcare" segment: "Tutoring" published: 2018-01-10T20:15:28.000Z modified: 2026-11-01T02:32:10.971Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/26ab39588cef860db92e0babb1fd6f492926.jpg --- # Global Demand for Personalized Education Services Fuels Tutor Doctor’s Rapid Growth **TL;DR:** Tutor Doctor, a Toronto-based education brand, is experiencing rapid growth due to high demand for personalized education services. The brand has over 300 franchisees operating in 500 territories worldwide, with a business model that focuses on one-to-one tutoring services. *originally published in 1851 Franchise on 2018-01-10. [Read the original](https://1851franchise.com/global-demand-for-personalized-education-services-fuels-tutor-doctors-rapid-growth-2705208).* ## Key facts - Tutor Doctor has 300+ franchisees in 500 territories - Initial investment ranges from $68,500 to $96,700 - The brand aims to expand to 1,500 markets in 5 years ## Story There’s a crisis facing schools across the globe: classroom sizes are getting larger, and students aren’t receiving the level of personalized attention that they need. With more kids falling through the cracks at a time when getting into the top high schools, colleges and universities is more competitive than ever before, demand in the supplemental education segment of the franchising industry is at an all-time high. But families aren’t looking for just any help they can get—they want to make sure that their children are receiving one-to-one attention. That’s where Tutor Doctor’s business model comes into play. For nearly two decades, the Toronto-based brand has been providing individualized tutoring services to students across the globe. That’s why the concept is expanding at a rapid rate—Tutor Doctor locations are consistently opening their doors all over the world. And according to President Frank Milner, the trend has been consistent since the brand rolled out a cutting-edge advertising strategy in 2007. “We had leads coming in left, right and center. What was supposed to be a three-month campaign turned into a one-month campaign because we had so much interest. I knew then and there that we had tapped into something pretty special from a business opportunity perspective,” he said. ## Global education demand “All over the world, there are kids who are falling through the cracks. They’re struggling in school, and as classroom sizes continue to get bigger every year, they’re not receiving the one-to-one attention that they need and deserve. That’s why demand for Tutor Doctor is consistently climbing—families aren’t necessarily openly talking about their students’ problems in school, but they’re miserable, and they need the help and support that we offer.” With over 300 franchisees operating in 500 territories—over 100 of which were launched in 2017 alone—Tutor Doctor has solidified itself as a major player in the supplemental education franchising space. What’s more, the brand’s business model is second to none. Rather than focusing on a standard curriculum, tutors customize their lesson plans and strategies depending on the specific child with whom they’re working. And while franchisees are establishing a strong presence and overseeing back of the house operations, their teams of tutors are out in the field working with students one-to-one in their homes. ## Business model advantages According to Scott Thompson, Tutor Doctor’s Vice President of Global Franchise Development, it’s that simple business model that continues to attract entrepreneurs to the brand. “There are a lot of attributes behind our business model that are sound. When you look at Tutor Doctor from an investment standpoint, our franchisees don’t have to deal with a lot of the headaches that come with other concepts. For example, they don’t have to spend a lot of money or time on a build-out, equipment or personnel. This is a business that you can start from home while you’re working another job. That’s one of the biggest benefits of our Executive Model,” said Thompson. “We also equip our franchisees with the tools and resources that they need to get started. Our digital marketing strategy is locked and loaded from day one, helping our owners get their businesses off the ground quickly.” Tutor Doctor’s digital marketing strategy begins with the corporate brand itself. In an effort to integrate marketing, data analytics and technology, the brand has outlined its own franchise development-based digital strategy that’s designed to leverage multiple platforms to bring in top quality leads. And now, Tutor Doctor is investing in similar technology to help position its franchisees for success. Michel Mitri, Director of Innovation and Growth Hacking for Clear Summit Group said, “Our digital marketing strategy is currently being used for franchise development lead generation. But as we build up this model, our goal is to generate sales for tutors and franchisees. We’re investing in technology for franchisees that will enable them to get sustainable leads online. And because this digital marketing strategy is already in the works, we won’t have to start from scratch. That means there’s potential here for franchisees to receive high-quality leads at a low cost.” In addition to its marketing initiatives, Tutor Doctor provides its franchisees with the technology they need to succeed as business owners. Every one of the brand’s franchisees has access to their own website pages that leverage the power behind Tutor Doctor’s URL, ensuring that brand awareness remains consistent across its entire system. The brand also has a cloud-based platform that manages the business by tracking key metrics, students, tutors and programs to ensure that every match between a tutor and a student is the best possible one. ## Support for franchisees Tutor Doctor is consistently making improvements to its business model in an effort to streamline operations for local owners. That means that the brand’s franchisees can get out from behind a desk and engage with their local communities to boost their bottom lines. “The beauty of Tutor Doctor is that we can go anywhere. Our business model isn’t curriculum based—we have one available for our tutors but it’s not the foundation of our brand. There’s no limitation as to where we can open up because students across the globe are all working on their own homework with different pain points that require our help,” said Milner. “We’re dealing with students’ classroom struggles in a way that no other brand is. We’re taking what challenges them in a one-on-35 type of environment and personally tailoring a program for their specific needs. That then leads to a shift in the classroom, and our students are seeing their grades rise within a matter of a couple of months. That then instills a level of confidence and high self-esteem that’s truly invaluable for the rest of their educational and professional lives.” Tutor Doctor is looking for a specific kind of franchisee, as it aims to bring those feelings of confidence and high self-esteem to more students across the world. Owners who find the most success with the brand have a strong desire to build and grow a business. They also want to make a difference in the lives of students and feel passionate about Tutor Doctor’s mission. Beyond that altruistic attitude, the brand is looking to work with franchisees who have the ability to create an environment that attracts great tutors and clients. And the best Tutor Doctor franchisees are passionate about local marketing—they’re committed to establishing a strong presence in their local communities. Franchisees who sign on to join Tutor Doctor and become a part of one of the fastest growing supplemental education brands in the industry can expect their initial investment for a local territory franchise to range from $68,500 to $96,700, with startup costs for regional territory franchises falling between $73,500 and $101,700. “There’s a lot of runway in front of us,” he said. “Today, we have a presence in 500 markets. But as we continue to build momentum in our existing markets while also expanding in new territories, we’re looking to grow that number to 1,500 over the next five years. Tutor Doctor isn’t just a domestic company—we’re focused on growing in communities across the globe. Our goal is to make Tutor Doctor a worldwide household name. The need for our services is strong all over the world, and we fully plan to capitalize on our growth potential going forward.” ## Entities - 1851 Franchise (publication) - franchise growth (topic) - franchise development (topic) - Education & Childcare (sector) - Scott Thompson (person) - supplemental education (topic) - Tutor Doctor (company) - education technology (topic) - personalized learning (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/global-demand-for-personalized-education-services-fuels-tutor-doctors-rapid-growth-2705208). Summarized by Burnaze (https://burnaze.com/article/8a69f654-8f0a-46bb-87fa-56bf1e9be72b).