---
title: "Batteries Plus Hires Retail Industry Professional to Lead Merchandising"
url: https://burnaze.com/article/8a72fda4-0caa-4096-bde2-a326394c6190
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240229_batteries_plus_hires_retail_industry_professional_to_lead_merchandising.html
category: "Home Services"
industry: "Home Services"
topics: ["People"]
published: 2024-02-29T12:00:00.000Z
modified: 2026-10-31T19:55:46.654Z
image: https://images.unsplash.com/photo-1503387762-592deb58ef4e?w=1600&q=80&auto=format&fit=crop
---

# Batteries Plus Hires Retail Industry Professional to Lead Merchandising

**TL;DR:** Batteries Plus hires Kristen Kunas as Senior Vice President, General Merchandise Manager to lead merchandising efforts. Kunas brings over a decade of retail experience, most recently from Ace Hardware.

*originally published in Franchising.com on 2024-02-29. [Read the original](https://www.franchising.com/news/20240229_batteries_plus_hires_retail_industry_professional_to_lead_merchandising.html).*

## Story

Batteries Plus announced today the hiring of retail industry leader Kristen Kunas as Senior Vice President, General Merchandise Manager. With over a decade of experience in the retail space, Kunas will lead the Batteries Plus team to ensure all retail locations have the right product mix to power the communities around them.

Kunas began her career at Ace Hardware in 2010 and held multiple positions within replenishment planning, marketing and merchandising. She most recently led the Paint and Cleaning division of merchandising at Ace before joining Batteries Plus. Along with the experience she brings to Batteries Plus, Kunas carries with her a passion for product, sourcing, continuous improvement, working with independent business owners and giving back to the community.

With the goal of helping to improve the merchandising model and a commitment to improving store profitability for the franchisees at Batteries Plus, Kunas will help build and execute a playbook for merchandising and for our retailers. One of her first projects will be developing and leading an assortment review process to ensure assortments include top performing items, new innovation and are competitively priced. She is focused on implementing the best assortments for new and existing stores.

## Entities

- Franchising.com (publication)
- Home Services (sector)
- franchise operations (topic)
- Batteries Plus (company)
- executive hiring (topic)
- Ace Hardware (company)
- retail merchandising (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240229_batteries_plus_hires_retail_industry_professional_to_lead_merchandising.html). Summarized by Burnaze (https://burnaze.com/article/8a72fda4-0caa-4096-bde2-a326394c6190).