---
title: "Overcoming the Challenges of Securing Financing"
url: https://burnaze.com/article/8a873456-48eb-499a-8e17-98a4cc5305d6
source: "Franchising.com"
original_url: https://www.franchising.com/articles/overcoming_the_challenges_of_securing_financing.html
author: "Kerry Pipes"
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
topics: ["Finance & M&A"]
published: 2018-03-21T08:00:00.000Z
modified: 2026-11-01T02:35:12.973Z
image: https://imgs.franchising.com/art/articles/3804_plate.jpg
---

# Overcoming the Challenges of Securing Financing

**TL;DR:** The Multi-Unit Franchising Conference will feature a breakout session on securing financing for multi-unit operations, with panelists including Ron Feldman of ApplePie Capital and franchisees of various brands. The session will cover how to position a business to secure loans from lenders.

*By Kerry Pipes, originally published in Franchising.com on 2018-03-21. [Read the original](https://www.franchising.com/articles/overcoming_the_challenges_of_securing_financing.html).*

## Story

Growing a vibrant and successful multi-unit operation has its share of challenges. There are operations and labor expenses, personnel and training issues, and, of course, financing. When multi-unit franchisees get ready to grow and expand they often need additional sources of financing.

But gaining access to capital can be complicated and difficult. There are do’s and don’ts for positioning the business so that lenders will be willing to do business. This will be the focus of a breakout session at this year’s Multi-Unit Franchising Conference held April 3-6 at Caesars Palace in Las Vegas.

The session is titled “Sourcing Funding for Up to $10 Million.” It will cover how franchisees can better prepare and position their operations most favorably with lenders, clarify the state of lending today, and provide guidance for securing loans in this range from a variety of sources. Panelist Ron Feldman, CDO at ApplePie Capital, told *Multi-Unit Franchisee* magazine earlier this year that franchisees need to make sure they have a loan application package that is accurate, complete, and that they fully understand it.

That’s because, he said, business plans and projections will be reviewed in detail, and franchisees must be able to defend them to a bank underwriter. He said franchisees can expect to be given a complete financial physical and may be asked to pledge personal assets as collateral. “Those are the rules,” Feldman said, “and cannot be waived by individual lenders.”

The speakers for this session will be Robert Middleton, franchisee of Jersey Mike’s Subs, Little Caesars Pizza, Sonic Drive-Ins, and Del Taco; Ron Feldman, CDO at ApplePie Capital; Tony DiGiuseppe, franchisee of The Joint Chiropractic; Tray Doster, franchise sales director for Zaxby's; and Kent Asaki, franchisee of Rachel's Kitchen For more information about the conference, or to register, visit www.multiunitfranchisingconference.com.

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- Kerry Pipes (person)
- Zaxby's (company)
- Del Taco (company)
- The Joint Chiropractic (company)
- Jersey Mike's Subs (company)
- Sonic Drive-In (company)
- Multi-Unit Franchising Conference (company)
- conference (topic)
- Little Caesars Pizza (company)
- ApplePie Capital (investor)

---
Originally reported by Kerry Pipes, Franchising.com (https://www.franchising.com/articles/overcoming_the_challenges_of_securing_financing.html). Summarized by Burnaze (https://burnaze.com/article/8a873456-48eb-499a-8e17-98a4cc5305d6).