---
title: "Business Insider: Inspire Brands CEO is Not Rushing into Turning Around Buffalo Wild Wings"
url: https://burnaze.com/article/8ab0ce76-5d08-4522-848b-bfc2c20f9787
source: "1851 Franchise"
original_url: https://1851franchise.com/business-insider-inspire-brands-ceo-is-not-rushing-into-turning-around-buffalo-wild-wings-2705689
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["People"]
published: 2018-02-23T16:11:01.000Z
modified: 2026-11-01T02:02:28.155Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b61116ed2b31a9bebba2b5c50b996b597828.jpg
---

# Business Insider: Inspire Brands CEO is Not Rushing into Turning Around Buffalo Wild Wings

**TL;DR:** Inspire Brands CEO Paul Brown is taking a patient approach to turning around Buffalo Wild Wings, focusing on long-term growth and brand revitalization. Brown was appointed CEO of Inspire Brands, which includes Arby's and Buffalo Wild Wings, after his success as Arby's CEO.

*originally published in 1851 Franchise on 2018-02-23. [Read the original](https://1851franchise.com/business-insider-inspire-brands-ceo-is-not-rushing-into-turning-around-buffalo-wild-wings-2705689).*

## Story

Paul Brown was tasked with turning around a 50-year-old franchise when he was appointed Arby’s CEO by Roark Capital in 2013. Due to his success, Roark named him CEO of Inspire Brands, including Arby’s and Buffalo Wild Wings, which Roark acquired late last year. According to a recent Business Insider article , Brown discussed that his plan for the brand is working with a patient stakeholder-base, not unlike his strategy at Arby’s.

By leading a private company, he doesn't have to stress about next quarter’s numbers or rush into making the wrong decisions or worrying about going down the wrong path when rebuilding the brand.

"If you go too fast in this process, particularly up front, and you don't bring the employees and the franchisees along, you lose them. Then you start doing things really quickly, and you start doing things and you don't know where it comes from," said Brown.

Brown also notes his focus on the long-term. He’s not in it for the next few quarters and to make big changes, he believes they will take two to four years.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Arby's (company)
- Inspire Brands (company)
- Buffalo Wild Wings (company)
- brand revitalization (topic)
- turnaround strategy (topic)
- Paul Brown (person)
- long-term growth (topic)
- private company (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/business-insider-inspire-brands-ceo-is-not-rushing-into-turning-around-buffalo-wild-wings-2705689). Summarized by Burnaze (https://burnaze.com/article/8ab0ce76-5d08-4522-848b-bfc2c20f9787).