---
title: "ZDNet: Facebook Messenger adds buy button, native payments"
url: https://burnaze.com/article/8ab4cf3b-761b-4090-b203-112b91e6bae8
source: "1851 Franchise"
original_url: https://1851franchise.com/zdnet-facebook-messenger-adds-buy-button-native-payments-5817
category: "Technology"
topics: ["Technology"]
published: 2016-09-14T14:09:00.000Z
modified: 2026-11-01T12:18:55.189Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3cfb973d09d7c87abe81c2301c0f37304086160914083337.jpg
---

# ZDNet: Facebook Messenger adds buy button, native payments

**TL;DR:** Facebook Messenger introduces a 'buy' button and native payments, currently in beta for businesses, allowing customers to purchase directly on the platform. The new functionality will allow businesses to accept payments with Stripe or Paypal.

*originally published in 1851 Franchise on 2016-09-14. [Read the original](https://1851franchise.com/zdnet-facebook-messenger-adds-buy-button-native-payments-5817).*

## Story

Facebook announced a new set of tools for businesses to interact with customers more directly on the Messenger platform. According to a recent ZDNet article, the Messenger platform will now have a “buy” button that enable native payments.

Earlier this year Facebook introduced bots to Messenger so that businesses could provide automated customer support. Previously, if a customer wanted to buy something from the business when messaging with them, they would then have to leave the platform and provide shipping and payment information that may already be available from their profile.

Currently in beta, the new functionality will allow customers to purchase directly on the platform, while businesses can accept payments with Stripe or Paypal. According to a blog post from Facebook, "Messages with payments utilize industry-leading controls and financial information is protected with bank-level encryption."

To continue driving commerce to Facebook, the social network will soon be rolling out ads that will send users to bots on Messenger. “Send Message” will be a call-to-action that advertisers can apply in their ads.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- e-commerce (topic)
- Stripes (company)
- PayPal (company)
- facebook ads (topic)
- native payments (topic)
- buy button (topic)
- messenger platform (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/zdnet-facebook-messenger-adds-buy-button-native-payments-5817). Summarized by Burnaze (https://burnaze.com/article/8ab4cf3b-761b-4090-b203-112b91e6bae8).