---
title: "The Beauty Industry Is Lashing Out"
url: https://burnaze.com/article/8ad02e68-26f0-4a08-b3e2-c581e7a0b6ad
source: "1851 Franchise"
original_url: https://1851franchise.com/the-beauty-industry-is-lashing-out-2711679
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Emerging brands"]
published: 2019-11-21T20:15:02.000Z
modified: 2026-11-01T01:41:49.818Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f60b9b845cdd0441473db5688cb6a5cb8379.jpg
---

# The Beauty Industry Is Lashing Out

**TL;DR:** The beauty industry has grown to a valuation of $532 billion, with a focus on social media and celebrity sponsorship, and the eyelash extension market is expected to reach over $1.5 billion in sales within the next five years. Amazing Lash Studio, owned by WellBiz Brands, Inc., has emerged as a leader in the eyelash extension space.

*originally published in 1851 Franchise on 2019-11-21. [Read the original](https://1851franchise.com/the-beauty-industry-is-lashing-out-2711679).*

## Story

The beauty industry has exploded in the U.S., with a valuation of $532 billion. This growth is largely attributed to social media and celebrity sponsorship, which have enabled beauty brands to reach a wider audience and increase their earnings. Beauty products and routines have become a key part of current trends, with many individuals seeking to enhance their appearance.

Eyelash extensions, although not a new beauty method, have gained immense popularity over the past few years. The market is expected to reach over $1.5 billion in sales within the next five years. Amazing Lash Studio, owned by WellBiz Brands, Inc., has emerged as a leader in the eyelash extension space. This brand stands out from the competition due to its customization options, which allow guests to choose from a variety of styles, thickness, length, and curl.

The Amazing Lash Studio brand offers a range of styles, including "Natural", "Cute", "Sexy", and "Gorgeous". In addition to these standard styles, the brand is prioritizing innovation by launching new products such as Amazing Lash Lift and Amazing Featherweight lashes. The independently-owned locations of Amazing Lash Studio hire only certified and trained technicians, who provide a spa-like experience for their clients.

The trend of having thick, long eyelash extensions is desirable due to its personalized and effortless nature. It also offers the option to "break up with mascara," as the Amazing Lash Studio brand puts it. The demand for customizable and convenient retail options is driven largely by millennial and Gen Z consumers, which is expected to lead to strong growth in the market. The eyelash extension market is expected to grow to $1.6 billion by 2025.

Having dramatic eyelashes has become a standard rather than a fleeting fad. The question remains as to what will happen to mascara in the near future.

## Entities

- 1851 Franchise (publication)
- Beauty & Wellness (sector)
- market growth (topic)
- Gen Z (person)
- social media (topic)
- beauty industry (topic)
- Amazing Lash Studio (company)
- WellBiz Brands (company)
- eyelash extensions (topic)
- celebrity sponsorship (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-beauty-industry-is-lashing-out-2711679). Summarized by Burnaze (https://burnaze.com/article/8ad02e68-26f0-4a08-b3e2-c581e7a0b6ad).