---
title: "Buddy’s bar-b-q Amplifies Customer Engagement Through COMO Partnership"
url: https://burnaze.com/article/8ad309dd-2e68-40be-98c3-cf550bb8a7d1
source: "Franchising.com"
original_url: https://www.franchising.com/news/20251223_buddys_barbq_amplifies_customer_engagement_through_como_partnership.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2025-12-23T12:00:00.000Z
modified: 2026-10-31T16:54:16.468Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Buddy’s bar-b-q Amplifies Customer Engagement Through COMO Partnership

**TL;DR:** Buddy's bar-b-q has launched a loyalty app, creating an all-in-one experience with mobile ordering, rewards, and exclusive perks. The app has accumulated thousands of users and streamlined the guest experience, with the help of a partnership with COMO for omnichannel communication.

*originally published in Franchising.com on 2025-12-23. [Read the original](https://www.franchising.com/news/20251223_buddys_barbq_amplifies_customer_engagement_through_como_partnership.html).*

## Story

Buddy’s loyalty app debuted this past fall, creating an all-in-one experience that brings convenient mobile ordering, amazing rewards and exclusive perks right to guests’ fingertips. Since its launch, the Buddy’s loyalty app has accumulated thousands of users and streamlined the guest experience, allowing customers to skip the line and conveniently place a mobile order for pickup at any of Buddy’s locations across East Tennessee.

By using COMO’s omnichannel communication, Buddy’s has also introduced direct customer engagement through SMS and email subscribers. Through this omnichannel communication, Buddy’s sends timely tailored offers, promotions and menu updates to guests in an instant, driving foot traffic both in store and through the app. With tens of thousands of subscribers to both their SMS and email outreach, Buddy’s is not only enhancing brand awareness but also building loyalty through consistent customer outreach.

“At Buddy’s, we are always looking for new ways to engage with our customers and make them feel even more at home whenever and wherever they interact with the Buddy’s brand,” said Mark Lemoncelli, CEO of Buddy’s bar-b-q. “Our partnership with COMO has allowed us to not only increase customer engagement, but deliver new, exciting ways for them to interact with the Buddy’s brand.”

## Entities

- Franchising.com (publication)
- QSR (sector)
- customer engagement (topic)
- mobile ordering (topic)
- loyalty app (topic)
- Buddy's bar-b-q (company)
- Mark Lemoncelli (person)
- COMO (company)
- omnichannel communication (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20251223_buddys_barbq_amplifies_customer_engagement_through_como_partnership.html). Summarized by Burnaze (https://burnaze.com/article/8ad309dd-2e68-40be-98c3-cf550bb8a7d1).