---
title: "Impact Brands and Icebox Cryotherapy Studios: A Strategic Partnership"
url: https://burnaze.com/article/8ae2b4ec-4a17-41f4-bcf4-9d27f7706299
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231024_impact_brands_and_icebox_cryotherapy_studios_a_strategic_partnership.html
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
published: 2023-10-24T12:00:00.000Z
modified: 2026-10-31T20:03:37.507Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Impact Brands and Icebox Cryotherapy Studios: A Strategic Partnership

**TL;DR:** Impact Brands has invested in Icebox Cryotherapy Studios through a strategic partnership. Icebox Cryotherapy Studios is an operator of retail cryotherapy wellness studios founded in 2012 and franchising since 2018.

*originally published in Franchising.com on 2023-10-24. [Read the original](https://www.franchising.com/news/20231024_impact_brands_and_icebox_cryotherapy_studios_a_strategic_partnership.html).*

## Story

SALEM and ATLANTA - Impact Brands, a Winston-Salem-based private investment company proudly announces a strategic investment in Icebox Cryotherapy Studios.

Founded in 2012, and franchising since 2018, Icebox Cryotherapy Studios is an operator of retail cryotherapy wellness studios. Cryotherapy is a non-invasive therapeutic technique that harnesses the power of ultra-low temperatures aimed at unlocking a number of health, beauty, and wellness advantages.

Icebox offers a full complement of therapeutic cryotherapy and cryo-based wellness services and recovery solutions designed to empower clients to achieve their optimal well-being and appearance.

“Impact Brands aligns with our core values and brings extensive experience in optimizing retail franchise concepts,” says Icebox Founder and CEO Alia Alston. “We are thrilled to be partnering with Impact to deliver best-in-class support promote unparalleled customer experiences, and expand our retail presence."

Ben Noland, Operating Partner at Impact Brands, says, “We couldn’t be more excited to partner with Alia and her incredible team at Icebox.

## Entities

- Franchising.com (publication)
- Beauty & Wellness (sector)
- franchising (topic)
- strategic partnership (topic)
- private investment (topic)
- Impact Brands (investor)
- Icebox Cryotherapy Studios (company)
- Alia Alston (person)
- Ben Noland (person)
- wellness studios (topic)
- Impact Brands investment in Icebox Cryotherapy Studios (deal)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231024_impact_brands_and_icebox_cryotherapy_studios_a_strategic_partnership.html). Summarized by Burnaze (https://burnaze.com/article/8ae2b4ec-4a17-41f4-bcf4-9d27f7706299).