---
title: "A Classic Underdog Story: Famous Toastery Gets Big Break as Title Sponsor of College Bowl Game"
url: https://burnaze.com/article/8af68d5e-1ddc-48fc-9dbf-56cb2f65f5a1
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231115_a_classic_underdog_story_famous_toastery_gets_big_break_as_title_sponsor_of.html
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
topics: ["Marketing"]
published: 2023-11-15T12:00:00.000Z
modified: 2026-10-31T20:03:03.958Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# A Classic Underdog Story: Famous Toastery Gets Big Break as Title Sponsor of College Bowl Game

**TL;DR:** Famous Toastery will sponsor a college football bowl game, the Famous Toastery Bowl, on December 18 at Jerry Richardson Stadium. The sponsorship is a significant opportunity for the brand to increase its visibility and engage with its loyal fan base.

*originally published in Franchising.com on 2023-11-15. [Read the original](https://www.franchising.com/news/20231115_a_classic_underdog_story_famous_toastery_gets_big_break_as_title_sponsor_of.html).*

## Story

The Famous Toastery Bowl replaces the Bahamas Bowl on the 2023 college football bowl calendar this year due to stadium renovations in Nassau, Bahamas.

Famous Toastery represented an ideal fit for the Charlotte bowl game with Famous Toastery’s charitable community outreach efforts, reputation for great food and service and its wildly loyal fan base, serving as a pillar of the Charlotte community since its inception in 2005. In fact, one of the better brunch brand’s biggest enthusiasts and longtime regular customers is NASCAR Cup Series driver and 2021 Daytona 500 Champion Michael McDowell, with whom Famous Toastery signed a partnership earlier this year, largely putting the brand on the map in the sports industry.

“Out of all the major corporations and renowned brands in Charlotte, Famous Toastery is honored to be the title sponsor of ESPN Events’ bowl game here in the Queen City,” said Mike Sebazco, President of Famous Toastery. “It’s humbling to occupy this position as a relatively small brand with popularity and the best food and following out there. We recognized this could be a pivotal moment for our brand and our franchisees, so we sprang into action to pull this opportunity together very quickly.”

More than just a sponsorship in name, the deal allows the Famous Toastery team to participate in traditional pre- and post-game events, including the ceremonial coin toss and trophy presentation to the winning team.

“We always knew there was something super special about Famous Toastery. After starting this brand in a house almost 20 years ago, I’ve had the honor and privilege to watch it flourish into a household name here in North Carolina,” said Robert Maynard, Founder and CEO of Famous Toastery.

## Entities

- Franchising.com (publication)
- QSR (sector)
- Famous Toastery (company)
- brand partnership (topic)
- Robert Maynard (person)
- community outreach (topic)
- Mike Sebazco (person)
- title sponsorship (topic)
- Michael McDowell (person)
- ESPN Events (company)
- Jerry Richardson Stadium (location)
- college bowl game (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231115_a_classic_underdog_story_famous_toastery_gets_big_break_as_title_sponsor_of.html). Summarized by Burnaze (https://burnaze.com/article/8af68d5e-1ddc-48fc-9dbf-56cb2f65f5a1).