---
title: "Thomas Nieto"
url: https://burnaze.com/article/8b0e3515-f101-49b1-9234-5aa337ca6417
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-influencers-thomas-nieto-ceo-main-squeeze-juice-co-2721822
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2023-03-31T18:13:00.000Z
modified: 2026-11-01T01:13:25.458Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a2e03a0fed5b5a2121260c78f6d8766a69.jpg
---

# Thomas Nieto

**TL;DR:** Thomas Nieto is the CEO of Main Squeeze Juice Co., a fast-casual juice and smoothie bar concept. He has been leading the company since July 2017, managing the corporate team and overseeing site selection, franchisee support, and franchise sales.

*originally published in 1851 Franchise on 2023-03-31. [Read the original](https://1851franchise.com/franchise-influencers-thomas-nieto-ceo-main-squeeze-juice-co-2721822).*

## Story

Nieto has been the CEO of Main Squeeze since July 2017. He manages the corporate team while leading site selection, franchisee support and franchise sales. Prior to joining the Main Squeeze team, he served as the COO of In & Out Smart Repair, and has years of sales and management experience under his belt.

About Main Squeeze Juice Co. : Main Squeeze Juice Co. is a fast casual juice and smoothie bar concept based out of New Orleans, Louisiana. The original Main Squeeze was built in Lake Charles, Louisiana, in 2017, and its immediate success attracted the attention of CEO Thomas Nieto. After taste testing Main Squeeze Juice Co.'s incredible juices and smoothies, he was sold on the spot. The rest is history.

Main Squeeze Juice Co. is committed to always serving the highest quality and most nutritious non-pasteurized, non-HPP’d cold-pressed juices, handcrafted superfood smoothies, organic and wild-harvested bowls and other healthy food items they can find, and to do so using the most responsibly grown produce packed into the most eco-friendly containers possible, while helping as many people as they can fulfill their nutritional goals in the most convenient manner imaginable.

## Entities

- 1851 Franchise (publication)
- General (sector)
- fast casual (topic)
- franchise sales (topic)
- Main Squeeze Juice Co. (company)
- Thomas Nieto (person)
- ceo (topic)
- In & Out Smart Repair (company)
- juice and smoothie bar (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-influencers-thomas-nieto-ceo-main-squeeze-juice-co-2721822). Summarized by Burnaze (https://burnaze.com/article/8b0e3515-f101-49b1-9234-5aa337ca6417).