---
title: "Retailers Rethink Snack Pricing, Pack Sizes and Assortments"
url: https://burnaze.com/article/8baec28f-b794-4b2a-bf22-883e622ba1bc
source: "CStore Decisions"
original_url: https://cstoredecisions.com/retailers-rethink-snack-pricing-pack-sizes-and-assortments/
author: "Kevin McIntyre"
category: "C-store & fuel"
industry: "Retail"
segment: "C-store & fuel"
topics: ["Finance & M&A","Marketing"]
published: 2026-11-12T15:03:17.000Z
modified: 2026-11-13T00:02:11.205Z
image: https://cstoredecisions.com/wp-content/uploads/2026/03/candy-snacks-edit-unsplash-.jpg
---

# Retailers Rethink Snack Pricing, Pack Sizes and Assortments

**TL;DR:** C-store retailers are rethinking snack pricing, pack sizes, and assortments to offer customers more value options in a time of rising inflation.

*By Kevin McIntyre, originally published in CStore Decisions on 2026-11-12. [Read the original](https://cstoredecisions.com/retailers-rethink-snack-pricing-pack-sizes-and-assortments/).*

## Story

With inflation on the rise and consumers increasingly seeking out value from their snack purchases, price is becoming a key differentiator for c-store retailers. “Price continues to be a significant factor. Customers are paying attention, and we need to give them options,” said Walter Thomas, senior category manager at Northborough, Mass.-based Yatco, which operates 23 c-stores across New England. Richard Perry, senior category manager at Worcester, Mass.-based Nouria, which operates more than 300 stores across the Northeast and Southeast, agreed, noting that value “has been the keyword that continues to get brought up in meetings with vendor partners and with data reports.” At Nouria, the chain has leaned into bundling and meal deals to offer a value proposition that appeals to price-conscious customers. It is also experimenting with different pack sizes for snacks. “Pack size is where we are seeing more customers trade up to take home sizes where they perceive more value,” said Perry. “We are looking for smaller pack sizes where it makes sense to offer a better entry-level retail and also for the GLP-1 adopters who still may want to indulge on an item but can’t eat a full size. We see channel leakage to club and dollar, so the consumer is seeking value in different ways.” Yatco’s Thomas is also testing different pack sizes in an effort to add variety and value for snacking customers. “A smaller package can help keep the purchase affordable, while a larger package or a well-planned promotion can offer value for someone buying more,” he said. “We cannot assume that every customer wants the biggest bag. Sometimes they simply want a good snack at a price they are comfortable spending today.” Looking ahead, there are several key trends retailers should be keeping an eye on in the snack category. Chief among them is nutrition. Protein, fiber and explicitly stated health benefits continue to drive snack purchases across the U.S. “I would watch the continued interest in protein and more filling snacks,” said Thomas. “That opportunity extends beyond protein bars into meat snacks, nuts, cheese and other refrigerated options. It challenges us to think about snacking across the entire store. We need to make those products easy to find and give them the same attention we give traditional snack categories.” Another development to watch is the fact that customers are looking to snacks for an experience as opposed to a quick pick-me-up or treat. “I think customers are going to continue looking for flavor experiences rather than just what they’ve been purchasing in the past,” said Angelica Serna, category manager at TXB, which operates 47 locations across Texas and Oklahoma. In order to succeed in the snacks space, c-store retailers will need to reevaluate their assortment to include health-focused products and protein, combined with value-focused promotions. After all, Thomas said, assortment alone does not drive results. “Thoughtful planning, competitive pricing and consistent execution in the stores all matter,” he said. “We also value the insights we get from our vendor partners. Those conversations help us identify opportunities, but we still need to look closely at our own customers and sales to understand what makes sense for our stores.” The post Retailers Rethink Snack Pricing, Pack Sizes and Assortments appeared first on CStore Decisions .

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Originally reported by Kevin McIntyre, CStore Decisions (https://cstoredecisions.com/retailers-rethink-snack-pricing-pack-sizes-and-assortments/). Summarized by Burnaze (https://burnaze.com/article/8baec28f-b794-4b2a-bf22-883e622ba1bc).