---
title: "Wetzels Pretzels"
url: https://burnaze.com/article/8c21b1ca-8f9c-4a3c-85f4-d40866ca9b11
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/wetzels-pretzels
author: "Global Franchise Team"
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2018-05-01T15:39:00.000Z
modified: 2026-11-01T22:32:58.602Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Wetzels Pretzels

**TL;DR:** Wetzel's Pretzels will open its first China-based location in mid-2018, with plans to establish 50 outlets in the country by 2021. The master franchisee for the expansion is Golden Wheel Investment & Management and its China branch, Bakery (Shanghai) Restaurant Management Co. Ltd.

*By Global Franchise Team, originally published in Global Franchise on 2018-05-01. [Read the original](https://www.global-franchise.com/news/wetzels-pretzels).*

## Story

Wetzels Pretzels will open its first China-based location in mid-2018. Following the company’s debut in Shanghai, locations will in due course be established in Beijing and South China. Master franchisee for the expansion is of Golden Wheel Investment & Management, and its China branch, Bakery (Shanghai) Restaurant Management Co. Ltd. 50 outlets are planned to open in the country by by 2021.

Will Zhu said, “Wetzel’s Pretzels provides a fresh product that I believe will be appreciated and embraced by the local community. Additionally, the brand’s operations are simple and streamlined, enabling our team to provide the fantastic experience to our guests which Wetzel’s has become synonymous with.”

Doug Flaig, Wetzel’s Pretzels Vice President of Franchise Development added, “An experienced operator with retail and restaurant experience and holdings in advertising, real estate and construction companies across China, Will’s passion for excellence and for Wetzel’s Pretzels will translate well into the execution of the brand in China.”

## Entities

- Restaurants (sector)
- Global Franchise (publication)
- international expansion (topic)
- James Fell (person)
- qsr (topic)
- China (location)
- Wetzel's Pretzels (company)
- master franchise (topic)
- Doug Flaig (person)

---
Originally reported by Global Franchise Team, Global Franchise (https://www.global-franchise.com/news/wetzels-pretzels). Summarized by Burnaze (https://burnaze.com/article/8c21b1ca-8f9c-4a3c-85f4-d40866ca9b11).