---
title: "Juice It Up! Comes to Roseville, California"
url: https://burnaze.com/article/8c41c9b8-0e3f-4d0e-9931-469c5a044dfb
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/juice-it-up-comes-to-roseville-california/
author: "Ben Coley"
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2026-07-01T17:39:40.000Z
modified: 2026-10-31T13:18:39.396Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Juice It Up! Comes to Roseville, California

**TL;DR:** Juice It Up! has opened a new location in Roseville, California, as part of its Northern California expansion. The new store is owned and operated by local husband-and-wife duo Paul and Sonja Grotke.

*By Ben Coley, originally published in QSR Magazine on 2026-07-01. [Read the original](https://www.qsrmagazine.com/news/juice-it-up-comes-to-roseville-california/).*

## Story

Juice It Up!, one of the nation’s leading açai bowl, handcrafted smoothie and raw juice chains for over 30 years, has opened a new Roseville location, continuing the brand’s growth across Northern California and expanding its footprint in the greater Sacramento region. The new Roseville store is owned and operated by local Roseville husband-and-wife duo Paul and Sonja Grotke, who plan to expand the brand’s presence in Placer and Solano counties.

Located at Sunrise Pointe, the new Juice It Up! is now proudly serving its signature açaí bowls, blended to order smoothies and fresh-squeezed raw juices to guests seeking delicious options to fuel up on the go.

“What drew me to Juice It Up! is the way the brand encourages balanced, feel‑good choices that fit naturally into everyday life, which is why Roseville felt like the perfect fit for my first location,” said Paul Grotke. “This is a community that values convenience, wellness and connection, and we’re excited to introduce a place where guests can stop in for a smoothie, bowl or juice and leave feeling energized for the rest of their day.”

With more than 130 locations open or under development in seven states, the Juice It Up! menu has been thoughtfully designed around flavor and functionality, with a wide variety of items crafted to taste great and support an active lifestyle. An innovator of açaí and lesser-known ingredients since 1995, the brand has long been a leader in the açaí bowl and beverage sector with an array of handcrafted bowls, smoothies and raw juices.

The Juice It Up! menu also offers several snack items, including Toasts, Pretzel Bites and Waffles, that complement its many on-the-go beverages and bowls. For more than three decades, Juice It Up!

has helped guests “Live Life Juiced!,” a motto that underscores the brand’s longstanding commitment to providing products geared to fuel each day.

Juice It Up! continues to attract partners that value franchise opportunities with relatively lower costs of development, attractive and simplified food costs and a lighter labor model compared to many other franchised restaurants, especially in new, untapped markets. Juice It Up! invites qualified franchisees to explore how they can benefit from partnering with a trusted, thriving brand in the popular açaí bowl, smoothie and raw juice segment, especially as the demand for fresh and convenient menu options continues to grow across the United States.

Juice It Up!’s new Roseville store is located at 970 Sunrise Ave., Suite 140, and can be reached at (707) 903-0215. The location is open daily from 7:00 a.m. to 8:00 p.m. For more information about Juice It Up!, including the full menu with nutritional values and franchising opportunities, visit www.juiceitup.com.

## Entities

- unit expansion (topic)
- QSR (sector)
- franchise growth (topic)
- QSR Magazine (publication)
- new location (topic)
- Ben Coley (person)
- Juice It Up! (company)
- Northern California (location)
- Roseville (location)
- northern california expansion (topic)
- Solano County (location)
- Placer County (location)

---
Originally reported by Ben Coley, QSR Magazine (https://www.qsrmagazine.com/news/juice-it-up-comes-to-roseville-california/). Summarized by Burnaze (https://burnaze.com/article/8c41c9b8-0e3f-4d0e-9931-469c5a044dfb).