---
title: "QDOBA Mexican Eats® Signs Largest Franchise Deal in Brand History"
url: https://burnaze.com/article/8c474e5a-a445-4560-b805-8517802ee749
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220224_qdoba_mexican_eats_signs_largest_franchise_deal_in_brand_history.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit"]
published: 2022-02-24T12:00:00.000Z
modified: 2026-11-01T02:09:13.070Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# QDOBA Mexican Eats® Signs Largest Franchise Deal in Brand History

**TL;DR:** QDOBA Mexican Eats has signed a multi-unit franchise development agreement to bring 30 locations to North Dade, Broward, and Palm Beach Counties over the next 10 years. The deal is the largest franchise agreement in the brand's history, led by Michael Guiffre, who has previous experience as an operating partner for Dunkin' locations.

*originally published in Franchising.com on 2022-02-24. [Read the original](https://www.franchising.com/news/20220224_qdoba_mexican_eats_signs_largest_franchise_deal_in_brand_history.html).*

## Story

QDOBA Mexican Eats® (QDOBA) announced today it has signed a multi-unit franchise development agreement to bring 30 locations to North Dade, Broward and Palm Beach Counties over the next 10 years.

At the helm of the brand’s largest deal is Michael Guiffre, who has over two decades of leadership experience within the construction industry overseeing organization structure, customer relations and development. Guiffre’s first venture into restaurant operations was with Dunkin’, where he was the operating partner for 10 locations and recognized for the network’s performance which earned 13 million dollars annually.

“After my experience with Dunkin’, I have been searching for the best opportunity to rejoin the restaurant industry,” shared Guiffre. “QDOBA was the perfect option for me. With a variety of restaurant formats and selection sites, opening my locations is going to be a smooth process. I am ready to hit the ground running.

“This deal is a tremendous step for QDOBA, and it further situates us as the key player in the Mexican fast casual segment,” said Jim Sullivan, CDO at QDOBA. “Franchising with QDOBA gives operators the ability to grow with a nationally recognized brand that offers a great return on investment and tremendous corporate support. This is an opportunity that is second to none, and operators like Michael recognize that.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Dunkin' Brands (company)
- multi-unit development (topic)
- restaurant operations (topic)
- franchise deal (topic)
- Qdoba Mexican Eats (company)
- Jim Sullivan (person)
- mexican fast casual (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220224_qdoba_mexican_eats_signs_largest_franchise_deal_in_brand_history.html). Summarized by Burnaze (https://burnaze.com/article/8c474e5a-a445-4560-b805-8517802ee749).