---
title: "How Your Brand Can Get 10X More Organic Reach on Facebook"
url: https://burnaze.com/article/8cd22fbc-81e2-4190-a25d-bd245e67b5a2
source: "1851 Franchise"
original_url: https://1851franchise.com/how-your-brand-can-get-10x-more-organic-reach-on-facebook-5329
category: "General"
published: 2016-07-27T20:15:46.000Z
modified: 2026-11-01T12:18:55.308Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7024d41ae636690f6280a5dba414b5551479160727154346.jpeg
---

# How Your Brand Can Get 10X More Organic Reach on Facebook

**TL;DR:** Facebook's organic reach is declining, and marketers are seeking alternative strategies to drive engagement and reach. A strategy to increase organic reach is to share links as photos, which can result in 10 times more reach than sharing links alone.

*originally published in 1851 Franchise on 2016-07-27. [Read the original](https://1851franchise.com/how-your-brand-can-get-10x-more-organic-reach-on-facebook-5329).*

## Story

As Facebook organic reach continues to drop, some marketers are completely abandoning all hope of having fans see any unpaid posts.

On **Social Geek Radio** and on this blog, we’ve recently discussed how **Facebook Live** is like “old school Facebook reach” (thanks to **Nick Powills** for that phrase!). But what if you simply want to drive fans to your website, landing page, or blog?

The prevalence of Facebook Live videos is further hurting the organic reach of your shared link. It’s a zero sum game; that great organic reach attained by other brands’ Facebook Live videos will take away from your posts’ reach.

How can we get old-school reach numbers on old-school links?

**Override the Link**

While all organic reach is down, links to posts and pages appear to be doing far worse than photos. Using that to our advantage, we can share a link just as we would share a photo.

Here’s how: Hold on to that copied link that you would normally paste in the posting area. Instead, select Photo first and upload an appropriate image for the post. You may want to first go to that blog or page and save an image from the page. After you’ve uploaded the photo, now you can paste the link. Add text before that link and you’re done.

I’ve been doing this consistently on pages I am managing over the past few months while also occasionally posting similar links as links on alternate days. My Photo + Link posts are all getting 20% to 45% reach each day! The Link posts are getting 2% to 10%.

The Photo + Link posts get 10 times more reach than the links alone. If you’re doing this now or will being trying it out, I’d love to hear about your results!

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Nick Powills (person)
- social media strategy (topic)
- facebook marketing (topic)
- organic reach (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/how-your-brand-can-get-10x-more-organic-reach-on-facebook-5329). Summarized by Burnaze (https://burnaze.com/article/8cd22fbc-81e2-4190-a25d-bd245e67b5a2).