---
title: "Argentinian Immigrant, Erica Patterson, Opened New Fresh Coat in Miami"
url: https://burnaze.com/article/8ce470ee-feaa-4d46-87e4-1075ef398dac
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231222_argentinian_immigrant_erica_patterson_opened_new_fresh_coat_in_miami.html
category: "Painting"
industry: "Home Services"
segment: "Painting"
published: 2023-12-22T12:00:00.000Z
modified: 2026-10-31T20:02:13.866Z
image: https://images.unsplash.com/photo-1572120360610-d971b9d7767c?w=1600&q=80&auto=format&fit=crop
---

# Argentinian Immigrant, Erica Patterson, Opened New Fresh Coat in Miami

**TL;DR:** Erica Patterson, an Argentinian immigrant, has opened a new Fresh Coat Painters location in Miami, bringing her experience in franchising to the new venture. She previously worked in her father's Shell franchise in Argentina and has been running it with her sister since 2018.

*originally published in Franchising.com on 2023-12-22. [Read the original](https://www.franchising.com/news/20231222_argentinian_immigrant_erica_patterson_opened_new_fresh_coat_in_miami.html).*

## Story

Erica Patterson, the new franchisee bringing Fresh Coat Painters to South Miami, is no stranger to franchising. Patterson's first experience in the franchising world came from working in her father's Shell franchise in Argentina. She has been fully running her father's business with her sister since 2018, after his passing.

After moving to the United States, Patterson then decided to delve into the franchising world with a new brand: Fresh Coat Painters. She saw her relationship with the company as more familial than businesslike, with every franchise owner willing to lend a helping hand.

"I look forward to establishing myself personally and professionally to grow the business. I know that it is step by step, and above all because I am an immigrant and I am adjusting to a new country and a different culture", said Patterson. "But my goal is in the future to be able to expand my territory and learn more about business in the US."

Fresh Coat has carved out a niche by servicing clients and projects of all types. It has expanded from a small residential painting business to also include commercial offerings. Clients have hired the company to paint medical and dental offices, business offices, apartments, schools, government buildings and more.

Patterson is well equipped to represent the brand in Miami.

"Erica Patterson is a fantastic addition to Fresh Coat, and we couldn't be more excited to partner with talented and hard-working new owners," he said. "We know they will find great success in Miami."

## Entities

- Franchising.com (publication)
- Home Services (sector)
- new location (topic)
- franchisee story (topic)
- Fresh Coat Painters (company)
- Miami (location)
- franchising experience (topic)
- Shell (company)
- immigrant entrepreneur (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20231222_argentinian_immigrant_erica_patterson_opened_new_fresh_coat_in_miami.html). Summarized by Burnaze (https://burnaze.com/article/8ce470ee-feaa-4d46-87e4-1075ef398dac).