---
title: "Timberwolves and Caribou Coffee Announce Global Partnership Ahead of the 2023 NBA Abu Dhabi Games"
url: https://burnaze.com/article/8d044d37-1218-47c7-b90e-0b04e8d14574
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230929_timberwolves_and_caribou_coffee_announce_global_partnership_ahead_of_the_20.html
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
topics: ["Technology"]
published: 2023-09-29T12:00:00.000Z
modified: 2026-10-31T20:04:03.129Z
image: https://images.unsplash.com/photo-1555066931-4365d14bab8c?w=1600&q=80&auto=format&fit=crop
---

# Timberwolves and Caribou Coffee Announce Global Partnership Ahead of the 2023 NBA Abu Dhabi Games

**TL;DR:** The Minnesota Timberwolves and Caribou Coffee announced a new partnership ahead of the 2023 NBA Abu Dhabi Games, including international marketing rights and branded content. The multi-year agreement extends to Minnesota with content integration and community initiatives.

*originally published in Franchising.com on 2023-09-29. [Read the original](https://www.franchising.com/news/20230929_timberwolves_and_caribou_coffee_announce_global_partnership_ahead_of_the_20.html).*

## Story

Minneapolis/St. Paul - The Minnesota Timberwolves and Caribou Coffee today announced a new partnership ahead of the team’s preseason games in Abu Dhabi which will be played in early October.

The multi-year agreement includes international marketing rights and branded behind-the-scenes content, inclusive of a team visit to Caribou’s newest UAE location. In addition, the partnership will extend back to Minnesota with authentic content integration throughout the season and purpose-driven activation in support of select community initiatives.

“We are excited to partner with Caribou Coffee, an iconic Minnesota brand,” said Minnesota Timberwolves and Lynx CEO Ethan Casson. “As the league continues its global expansion, we have a unique opportunity to connect NBA fans to Minnesota partners like Caribou Coffee. We look forward to Timberwolves fans enjoying Caribou Coffee around the world.”

"Caribou Coffee strives to partner with organizations who share in our purpose to create day-making experiences for guests, fans, and our hometown communities,” said John Butcher, President and CEO of Caribou Coffee. “We are excited to embark on this new partnership with the Timberwolves as our organizations also share in a commitment to growing our global reach and impact.”

The Wolves and Dallas Mavericks are scheduled to play two preseason games on Thursday, Oct. 5 and Saturday, Oct. 7 at Etihad Arena on Yas Island in Abu Dhabi.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- partnership (topic)
- global expansion (topic)
- Caribou Coffee (company)
- community initiatives (topic)
- Lynx Franchising (company)
- Abu Dhabi (location)
- marketing rights (topic)
- nba games (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230929_timberwolves_and_caribou_coffee_announce_global_partnership_ahead_of_the_20.html). Summarized by Burnaze (https://burnaze.com/article/8d044d37-1218-47c7-b90e-0b04e8d14574).