---
title: "Tutu School Expands Texas Footprint as Joy-First Ballet Brand Continues National Growth"
url: https://burnaze.com/article/8d2c3b81-fd8d-4c71-996e-7f7c6dcf2ce8
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260914_tutu_school_expands_texas_footprint_as_joyfirst_ballet_brand_continues_nati.html
category: "Childcare & early learning"
industry: "Education & Childcare"
segment: "Childcare & early learning"
topics: ["Development & multi-unit"]
published: 2026-09-14T12:00:00.000Z
modified: 2026-10-31T14:43:23.874Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Tutu School Expands Texas Footprint as Joy-First Ballet Brand Continues National Growth

**TL;DR:** Tutu School is expanding its footprint in Texas, with current locations in several cities, as part of its national growth strategy. The brand's expansion in Texas is driven by the state's strong family communities, population growth, and entrepreneurial spirit.

*originally published in Franchising.com on 2026-09-14. [Read the original](https://www.franchising.com/news/20260914_tutu_school_expands_texas_footprint_as_joyfirst_ballet_brand_continues_nati.html).*

## Story

Current Texas locations include:

- McKinney

- Houston

- South Austin

- North Austin

- San Antonio

- The Woodlands

- Lubbock

- Katy

- Haslet

- Cypress

“Opening a new Tutu School never gets old for me. It never stops feeling magical to think about a new studio opening its doors, and all of the children who will come through them and get to have Tutu School woven into their childhoods,” said Genevieve Weeks, Founder and CEO of Tutu School. “With every new franchise, we also get the privilege of being part of someone’s entrepreneurial journey as they build a business of their own and bring Tutu School to life in a new community. Even after 125 plus Tutu School openings, that still feels incredibly special to me.”

The brand’s expansion across Texas aligns with broader franchise industry trends. Texas is top in the franchising ranking for 2026, driven by population growth, business-friendly policies and strong expansion opportunities.

“Texas continues to be an exciting growth market for Tutu School because it brings together so many of the qualities that align naturally with our brand: strong family communities, continued population growth, and an entrepreneurial spirit,” said Ali McElroy, Chief Growth Officer at Tutu School. “We’ve already seen how deeply Tutu School can resonate with families across the state, and our growth strategy is focused on thoughtfully expanding into communities where there’s an opportunity to deliver our unique, joy-filled approach to children’s ballet. We see tremendous runway in Texas and are excited to partner with passionate local owners who want to bring the magic of Tutu School to even more families.”

Serving children ages 6 months to 8 years, Tutu School blends classical ballet, imaginative storytelling, music, and creative movement through a proprietary curriculum designed by educators, child development professionals, and dance experts. The brand’s studios provide screen-free environments where children can build coordination, confidence, self-expression, and meaningful friendships.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- franchise growth (topic)
- texas (location)
- Education (sector)
- texas market (topic)
- children's education (topic)
- Tutu School (company)
- Genevieve Custer Weeks (person)
- Ali McElroy (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260914_tutu_school_expands_texas_footprint_as_joyfirst_ballet_brand_continues_nati.html). Summarized by Burnaze (https://burnaze.com/article/8d2c3b81-fd8d-4c71-996e-7f7c6dcf2ce8).