---
title: "Discover Strength Announces 20th Location"
url: https://burnaze.com/article/8d2d7e4a-f0e5-4a56-abf4-bff4775f4a8e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240822_discover_strength_announces_20th_location.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
published: 2024-08-22T12:00:00.000Z
modified: 2026-10-31T18:40:32.182Z
image: https://images.unsplash.com/photo-1540497077202-7c8a3999166f?w=1600&q=80&auto=format&fit=crop
---

# Discover Strength Announces 20th Location

**TL;DR:** Discover Strength has announced the opening of its 20th location in South Lake, TX, and has secured a half-dozen new agreements since the start of 2024. The company's CEO and Founder, Luke Carlson, was announced as the Vice Chair of the Health & Fitness Association Board of Directors earlier this year.

*originally published in Franchising.com on 2024-08-22. [Read the original](https://www.franchising.com/news/20240822_discover_strength_announces_20th_location.html).*

## Story

Discover Strength is thrilled to announce the opening of its location in South Lake, TX. The new location was met with enthusiasm, thanks to the leadership team's incredible efforts, ensuring a smooth development process. Discover Strength makes it easy for landlords to get on board with minimal noise and an easy renovation process.

Since the start of 2024, Discover Strength has secured a half-dozen new agreements. This development is crucial as Discover Strength continues to grow and bring its efficient, safe, and effective fitness solutions to more communities.

Earlier this year, CEO and Founder, Luke Carlson, was announced as the Vice Chair of the Health & Fitness Association Board of Directors (formally known as IHRSA). His contributions are expected to significantly enhance the board’s strategic initiatives in advocacy, education, and research.

Progress on Discover Strength’s new Lengthened Partials study is ongoing, demonstrating the company's unwavering commitment to leading the movement in evidence-based exercise and growing the strength training body of research. This research is vital in ensuring that Discover Strength workout programs remain at the forefront of scientific advancements, providing the most effective and safe fitness options for its clients.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- location expansion (topic)
- fitness industry (topic)
- Discover Strength (company)
- Luke Carlson (person)
- research and development (topic)
- Health & Fitness Association (regulator)
- South Lake, TX (location)
- new agreements (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240822_discover_strength_announces_20th_location.html). Summarized by Burnaze (https://burnaze.com/article/8d2d7e4a-f0e5-4a56-abf4-bff4775f4a8e).