--- title: "Watters International Realty Reinvents the Traditional Real Estate Business Model" url: https://burnaze.com/article/8d2dec7c-3dd9-4f79-892d-bd8e4f8936cf source: "1851 Franchise" original_url: https://1851franchise.com/watters-international-realty-reinvents-the-traditional-real-estate-business-model-2706027 category: "Real estate" industry: "Business Services" segment: "Real estate" published: 2018-08-15T20:15:16.000Z modified: 2026-11-01T02:31:38.665Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ecb81d8ae3908119e8e3ddefae65e6e36428.jpg --- # Watters International Realty Reinvents the Traditional Real Estate Business Model **TL;DR:** Watters International Realty is reinventing the traditional real estate business model by focusing on selling homes and providing support to agents. The company's model, outlined in Chris Watters' book *The Million Dollar Real Estate Team*, emphasizes individual agent productivity growth and provides one-on-one training and support to help agents become more efficient and successful. *originally published in 1851 Franchise on 2018-08-15. [Read the original](https://1851franchise.com/watters-international-realty-reinvents-the-traditional-real-estate-business-model-2706027).* ## Story Real estate agencies have been around for decades. In general, agencies focus on recruiting more agents onto a team and then up-selling those agents on mentorship and educational opportunities instead of focusing on the one thing that matters—selling homes. Chris Watters noticed this problem while heading up his own brokerage back in 2011. After two years he was burned out and losing money. He knew it was time for a change. “I looked at the model I was working within and I could see a decade of slow, incremental growth and perpetual financial growth unfolding before me, and I didn’t like it. I knew in my gut that there was a better, faster way to grow our business.” That’s when Watters began to look for ways he could enhance his business and find a more efficient way to turn larger profits for himself and his agents. Through trial and error, Watters created the model outlined in his book, *The Million Dollar Real Estate Team**.* What makes Watters International Realty different is their commitment to pushing the boundaries of individual agent productivity growth rather continually adding new salespeople who may not be the right fit for the company. “I realized that in the end, what’s going to make my team a giant success isn’t the cutting-edge technology or effective marketing, although those things do help. It’s the people. Building an amazing team, the 20 percent that yields 80 percent of results, comes down to the ability to find the right WHO.” Growth happened for Watters International when they made it their mission to create a company where agents are not only given leads, but they are supported through one-on-one training and support that helps each individual salesperson become more efficient and more successful. Once the firm perfected the model and was able to see it be successful in three different Texas markets, Watters International was ready to share their expertise and expand through a team-based model. Watters shared, “Since there was not a team-based model that currently existed for real estate professionals interested in building a team-centric model, we created our own. Our strict performance standards for our agents’ consumer experience rating and high expectations for how many clients our agents serve on a monthly and quarterly basis sets us apart. We knew we were ready to expand the model to support agents who are high sellers and focused on providing a consistent customer experience.” Watters Internationals' commitment to team owners support starts right from the start. Agents receive intensive onboarding and ongoing weekly coaching is provided for all agents and staff. The company’s online training platform is a robust portal of training videos and professional development tests for agents to stay up-to-date on trends in the industry. Watters International also provides technological solutions to help team owners have an integrated ecosystem of technology apps to help automate their business and most importantly help with lead conversion. Watters is thrilled to continue to share his knowledge and celebrate the successes of his team owners. “When I first started I made a lot of mistakes. I was able to take those mistakes and turn them into a model that team owners can make their own, hopefully, skipping the pitfalls along the way. I love sharing my journey with our agents so they can also thrive and watch themselves become the best agents they can be.” ## Entities - 1851 Franchise (publication) - Business Services (sector) - texas (location) - training and support (topic) - team-based model (topic) - agent productivity (topic) - real estate business model (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/watters-international-realty-reinvents-the-traditional-real-estate-business-model-2706027). Summarized by Burnaze (https://burnaze.com/article/8d2dec7c-3dd9-4f79-892d-bd8e4f8936cf).