---
title: "East Coast Wings + Grill Invites Fans to Create its Next Menu-Worthy Flavor"
url: https://burnaze.com/article/8da94b1b-5a7e-45d9-a68c-34f658ac6988
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260422_east_coast_wings__grill_invites_fans_to_create_its_next_menuworthy_flavor.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2026-04-22T12:00:00.000Z
modified: 2026-10-31T16:23:58.385Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# East Coast Wings + Grill Invites Fans to Create its Next Menu-Worthy Flavor

**TL;DR:** East Coast Wings + Grill is hosting the Fan Flavor Showdown, where fans can submit their own flavor ideas for a chance to win $2,500 and have their flavor added to the menu. The winner will be announced on National Chicken Wing Day and added to the permanent menu in Fall 2026.

*originally published in Franchising.com on 2026-04-22. [Read the original](https://www.franchising.com/news/20260422_east_coast_wings__grill_invites_fans_to_create_its_next_menuworthy_flavor.html).*

## Story

The Fan Flavor Showdown invites wing lovers to submit their most creative flavor ideas for a chance to win $2,500 and earn a permanent spot on the ECW+G menu.

From April 27 through May 8, guests can enter original flavor concepts online. Three finalists will then be selected and their flavors will be developed as limited-time offerings, available through the ECW+G app beginning May 19. From there, the competition shifts into high gear.

Guests will “vote” by purchasing their favorite finalist flavor throughout the voting period, turning real-time orders into the ultimate deciding factor. The winning flavor will be announced on National Chicken Wing Day and added to the permanent menu in Fall 2026.

“The Fan Flavor Showdown is all about celebrating the creativity of our guests and the role they play in shaping our brand,” said Sam Ballas, Founder and CEO of ECW+G. “Flavor innovation has always been at the core of who we are, and this is an opportunity to turn that outward by inviting our fans to make their ideas a reality and potentially earn a permanent place on our menu.”

Coinciding with the voting phase, ECW+G announced a tropical-inspired limited-time menu.

Launching May 19, the lineup includes items such as Hawaiian Chicken Sandwich, Hawaiian Shrimp Salad and Pineapple Teriyaki wing flavor, along with pineapple-flavored beverages. The seasonal menu is intended to complement the Fan Flavor Showdown and provide additional options for guests during the summer.

National Chicken Wing Day serves as a occasion for ECW+G to transform its restaurants into celebrations. In addition to revealing the Fan Flavor Showdown winner, the brand marks Coop’s first birthday.

“National Chicken Wing Day is already a huge celebration for us, but adding Coop’s birthday into the mix takes it to another level,” said Ashley Mitchell, VP of Marketing at ECW+G. “It gives us a chance to lean into the fun with our guests, especially families, and create a feel-good, party atmosphere where everyone can celebrate and enjoy great food together.”

Dine-in guests can participate in Kids Eat Free (all day), while younger fans can join the celebration with birthday hats, stickers and themed activities bringing an extra layer of fun to the in-restaurant experience.

## Entities

- Franchising.com (publication)
- QSR (sector)
- limited time offer (topic)
- menu innovation (topic)
- brand promotion (topic)
- customer engagement (topic)
- East Coast Wings + Grill (company)
- Sam Ballas (person)
- national chicken wing day (topic)
- Ashley Mitchell (person)
- The Coop (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260422_east_coast_wings__grill_invites_fans_to_create_its_next_menuworthy_flavor.html). Summarized by Burnaze (https://burnaze.com/article/8da94b1b-5a7e-45d9-a68c-34f658ac6988).