---
title: "Pew Research Center: Facebook and YouTube Top the List for Majority of Americans for Social Media Use in 2018"
url: https://burnaze.com/article/8dba251a-b20e-4940-97c5-2e140b03f6c7
source: "1851 Franchise"
original_url: https://1851franchise.com/nolimitagency/pew-research-center-facebook-and-youtube-top-the-list-for-majority-of-americans-for-social-media-use-in-2018-2705850
category: "General"
published: 2018-03-08T16:11:44.000Z
modified: 2026-11-01T02:32:03.524Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/de821b94a4ef0e01175f5814fc1e28302959.jpg
---

# Pew Research Center: Facebook and YouTube Top the List for Majority of Americans for Social Media Use in 2018

**TL;DR:** Facebook and YouTube are the most popular social platforms among the majority of Americans in early 2018, according to a Pew Research Center survey. The survey also found that 78 percent of younger adults use Snapchat, and 71 percent use Instagram.

*originally published in 1851 Franchise on 2018-03-08. [Read the original](https://1851franchise.com/nolimitagency/pew-research-center-facebook-and-youtube-top-the-list-for-majority-of-americans-for-social-media-use-in-2018-2705850).*

## Story

Facebook and YouTube are reported to be the most popular social platforms among the majority of Americans in early 2018, according to a recent Pew Research Center survey of U.S. adults. In addition, the survey found that 78 percent of younger adults, ages 18 to 24, use Snapchat, and 71 percent of this group use Instagram. Twitter came in at nearly half–45 percent–for the same group.

Other interesting findings included that most Americans are using more than one platform out of the eight surveyed, with young adults tending to use a greater variety of platforms. Although even with such high usage rates, 59 percent of those surveyed said it would not be hard to give up social media altogether.

Brands looking to target these specific groups will need to align their social media strategies with these findings and focus budgets on the right platforms moving forward.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Twitter (company)
- Instagram (company)
- Snapchat (company)
- target audience (topic)
- Pew Research Center (regulator)
- social media use (topic)
- platform popularity (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/nolimitagency/pew-research-center-facebook-and-youtube-top-the-list-for-majority-of-americans-for-social-media-use-in-2018-2705850). Summarized by Burnaze (https://burnaze.com/article/8dba251a-b20e-4940-97c5-2e140b03f6c7).