---
title: "The Human Bean Drops New Drinks and Happy Hour to Match Resolution Vibes"
url: https://burnaze.com/article/8e22cbf9-d436-4719-b0b4-9d2310e6cebe
source: "Franchising.com"
original_url: https://www.franchising.com/news/20251231_the_human_bean_drops_new_drinks_and_happy_hour_to_match_resolution_vibes.html
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2025-12-31T12:00:00.000Z
modified: 2026-11-01T22:32:30.321Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# The Human Bean Drops New Drinks and Happy Hour to Match Resolution Vibes

**TL;DR:** The Human Bean introduces three new drinks and a Happy Hour promotion to match New Year's resolutions. The drinks include Sweet Victory Bright Energy, Protein Power Brew, and Salted Gold Whole Milk Latte, available from January 1 to February 24.

*originally published in Franchising.com on 2025-12-31. [Read the original](https://www.franchising.com/news/20251231_the_human_bean_drops_new_drinks_and_happy_hour_to_match_resolution_vibes.html).*

## Story

MEDFORD, OR — The Human Bean is powering up 2026 with a trio of drinks designed for how you want to live this year — whether it’s chasing that post-workout protein hit, needing clean energy to get past the 2pm slump, or just wanting something that tastes like a decadence in a cup.

**Sweet Victory Bright® Energy** is for the clean caffeine crowd. Sugar-Free Bright Energy is elevated with Sugar-Free Watermelon and Coconut flavors. It's sparkling, it's refreshing, and it’s perfect for those who want sustained energy without the jittery aftermath — or the guilt.

**Protein Power Brew** is the wellness enthusiast’s dream. Twenty-one grams of protein in a cold brew? Yes, actually. This isn't some plain protein shake — it's creamy, caffeinated, and doubles as a post-gym reward and mid-morning pick-me-up. Fuel for the body and goals, all in one sip!

**Salted Gold Whole Milk Latte** is giving cozy, indulgent energy this winter. Topped with real Heath® toffee crumbles, this whole milk latte with Sea Salt Caramel and English Toffee flavors makes for a rich, sweet treat that takes “pick-me-up” to delicious new levels.

"Our customers aren't one-dimensional, and these New Year drinks aren’t either," says Claire Mealy, Senior Manager of Innovation at The Human Bean. "These releases are all about meeting customers where they are in 2026 — their goals, their mood, and their fuel for the day. They’re all highly customizable, which means ice, heat, protein, sugar-forward or sugar-free are all on the table."

**And because Mondays**: Every Monday in January is Happy Hour at The Human Bean! Get $1 off any food or drink order from 12pm to 5pm at all locations across the U.S. Start the week right, save some cash, and bring a friend to try all that The Human Bean is serving up to recharge the season (and the year ahead).

The New Year, new-you lineup is available from January 1 through February 24, 2025 at The Human Bean locations nationwide.

With a passion for creating happy ‘Human Beans’, the company’s drive-thrus around the U.S. have established a reputation for friendly baristas and high-quality coffee, teas, smoothies, granitas, Bright® Energy and good eats. The Human Bean opened its first drive-thru espresso stand in Ashland, Oregon in 1998, and currently supports over 260 locations open or under development in 24 states.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- new menu items (topic)
- The Human Bean (company)
- beverage trends (topic)
- happy hour promotion (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20251231_the_human_bean_drops_new_drinks_and_happy_hour_to_match_resolution_vibes.html). Summarized by Burnaze (https://burnaze.com/article/8e22cbf9-d436-4719-b0b4-9d2310e6cebe).