---
title: "Juice It Up! To Enter Nevada With Douglas County Development Deal"
url: https://burnaze.com/article/8e2f7ff9-2136-4a2b-9ad4-6ef841217073
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250613_juice_it_up_to_enter_nevada_with_douglas_county_development_deal.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Development & multi-unit"]
published: 2025-06-13T12:00:00.000Z
modified: 2026-10-31T17:43:03.478Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Juice It Up! To Enter Nevada With Douglas County Development Deal

**TL;DR:** Juice It Up! is entering Northern Nevada through a development deal in Douglas County. The brand is expanding into the region due to its appeal in untapped markets and commitment to strategic expansion.

*originally published in Franchising.com on 2025-06-13. [Read the original](https://www.franchising.com/news/20250613_juice_it_up_to_enter_nevada_with_douglas_county_development_deal.html).*

## Story

“Entering Northern Nevada is momentous for Juice It Up!, since it underscores our appeal in untapped, high-potential markets and reinforces our commitment to strategic expansion,” said Carlo Verdugo, VP of Operations and Business Development at Juice It Up!. “With a variety of active communities, numerous flourishing suburban hubs and increasing interest in wellness-focused dining, Northern Nevada is home to a significant concentration of future Juice It Up! guests, and Sukhbir is an ideal brand partner thanks to his invaluable local knowledge and shared passion for our mission.”

Juice It Up!’s position in the smoothie, bowl and juice segment is fueled by product innovation and a menu built around better-for-you offerings.

“As longtime fans of Juice It Up!, we saw an exciting opportunity to introduce a brand we genuinely admire to our community, and we’re deeply committed and look forward to making a positive local impact and building strong area connections with our new store,” said Toor.

Juice It Up! caters to consumers with smoothies, raw juices, and nutrient-rich açaí and superfruit bowls, crafted to support active, on-the-go lifestyles.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- Nevada (location)
- market entry (topic)
- Juice It Up! (company)
- strategic expansion (topic)
- Douglas County (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250613_juice_it_up_to_enter_nevada_with_douglas_county_development_deal.html). Summarized by Burnaze (https://burnaze.com/article/8e2f7ff9-2136-4a2b-9ad4-6ef841217073).