---
title: "The Century 21 Brand Expands New York City Presence With Affiliation of Boutique Luxury Firm in Carroll Gardens, Brooklyn"
url: https://burnaze.com/article/8eb72862-d9d1-4480-a56c-c4753276b09b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230802_the_century_21_brand_expands_new_york_city_presence_with_affiliation_of_bou.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
topics: ["Development & multi-unit"]
published: 2023-08-02T12:00:00.000Z
modified: 2026-10-31T20:31:06.085Z
image: https://images.unsplash.com/photo-1460574283810-2aab119d8511?w=1600&q=80&auto=format&fit=crop
---

# The Century 21 Brand Expands New York City Presence With Affiliation of Boutique Luxury Firm in Carroll Gardens, Brooklyn

**TL;DR:** The Century 21 brand has expanded its New York City presence with the affiliation of boutique luxury firm Century 21 Awaye Realty in Carroll Gardens, Brooklyn. The firm is led by broker/owner Arlene Waye and specializes in residential and commercial sales, rentals, and property management.

*originally published in Franchising.com on 2023-08-02. [Read the original](https://www.franchising.com/news/20230802_the_century_21_brand_expands_new_york_city_presence_with_affiliation_of_bou.html).*

## Story

The company is led by broker/owner Arlene Waye, who is known for her instrumental role in the development of numerous condominium, cooperative and rental projects across New York City before opening her own brokerage in 2003.

Now operating as Century 21 Awaye Realty, Arlene and her team of relentless affiliated sales professionals gain access to the Century 21® brand’s technology and marketing, lead generation, agent learning and coaching, and innovative productivity platform to help better serve and deliver the highest quality of service to buyers, sellers and investors.

The firm specializes in residential and commercial sales, rentals and property management, serving clients in Brooklyn, Queens, Manhattan, Staten Island and the Bronx. Arlene is well-known for her expertise in 1031 exchanges.

Arlene is joined by her daughter, Danielle Waye, who serves as Vice President of Operations and Development. Danielle will leverage her background in architecture and interior design to provide additional value to clients, particularly to real estate investors and developers in the increasingly popular Downtown Brooklyn neighborhoods of Brooklyn Heights, Carroll Gardens, Cobble Hill and Dumbo.

“Under Arlene’s leadership, the brokerage has flourished into a successful and multi-faceted enterprise thanks to extensive experience as well as ambition, expertise and devotion to client satisfaction,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC.

Century 21 Awaye Realty is the third New York City brokerage to affiliate with the brand in the last six months.

## Entities

- Franchising.com (publication)
- Business Services (sector)
- brand expansion (topic)
- new york (location)
- real estate (topic)
- CENTURY 21 (company)
- Century 21 Real Estate LLC (company)
- Mike Miedler (person)
- brokerage affiliation (topic)
- new york city (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230802_the_century_21_brand_expands_new_york_city_presence_with_affiliation_of_bou.html). Summarized by Burnaze (https://burnaze.com/article/8eb72862-d9d1-4480-a56c-c4753276b09b).